Home Inspection Business Plan Template

Whether you want to start your own home inspection business or expand an existing one, you need a business plan. The following home inspection business plan template lets you know what elements you need to include in a successful home inspection business plan.

To ensure your home inspection business success in this highly competitive market, you need a properly structured home inspection business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their home inspection businesses. Using the following home inspection business template, you can put together an effective business plan for home inspection.

Things to Know Before Writing a Home Inspection Business Plan

A home inspection is a service that observes the condition of a house or a property and gives a detailed report on the overall property condition, amenities, systems, safety, and value. 

The home inspection and building inspection industry stands at $5.5 billion in revenue per year with an annual growth of 8.2% in 2017-2022. However, the expected growth for the period 2022-2027 is -1.2%. 

The industry is earning a profit of $628.3 million per year on average. The industry profits grew at an average of 12.7% for the period 2017-2022. The average profit margins are 10.8% with a 2 percentage points increase for the same period. 

There are about 31,726 businesses offering home inspection services. The number of participants grew at 5.2% for 2017-2022. The forecasted number of businesses growth for 2022-2027 is 1.9%. 

Currently, the industry employs 52,202 people. Most businesses are either self-employed or small businesses. Job opportunities are not growing in the industry as most of the businesses in the home inspection industry are nonemployers. 

When you open a home inspection service business, you can also offer commercial building inspection services, specific element inspection services, and new home construction inspection services. The skill set used for all these tasks is similar. Your one-time training and learning will go a long way. 

Some insights from the industry trends:

  • If you offer expedited home inspection services, you can charge higher fees
  • The commercial building inspection section of the industry is volatile, don’t build your business on that. 
  • Many participants in the industry are nonemployers (businesses without an employee) or self-employed. A home inspection can quickly offer a source of income for you if you are a certified home inspector 
  • There is a rising trend in demand for the home inspection services

Key Success Factors for the Home Inspection Business

These are the key success factors for winning in the home inspection business. 

Sound technical knowledge: A home inspector must know the laws and regulations about buildings, and the governing laws about natural disasters, handicapped access, and heritage laws. 

Ability to write home inspection reports: The main product of a home inspection business is the inspection report you prepare for a property. You’ll need to learn how to communicate home inspection findings understandably. 

Attract local support: You can win more business if you network with local real estate agents and home services firms. They will work as a referral for your business. 

Manage the seasonal nature of the home inspection: You’ll get more business when there is a growth in residential property selling. The home inspection industry is seasonal and also depends on the overall economy. You’ll need to prepare for that. 

Ability to franchise operations: There are many sub-services in the industry. You can save costs and increase your profitability by franchising. This also helps you with marketing, brand recognition, and system purchasing. You can also start a home inspection business with a big company by buying a franchise. 

Need a Professional Business Plan Writer for Your Home Inspection Business?

What is a Home Inspection Business Plan?

A home inspection business plan is a road-map for starting and growing your home inspection business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a home inspection business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a home inspection business or pitching to investors or venture capitalists.

home inspection business plan template

Why You Need a Home Inspection Business Plan

Home inspection business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A home inspection business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a home inspection business idea, and may help you better understand your company’s finances and competition.

Home inspection business owners who have a business plan grow 35% faster than those who don’t, and 75% of fast-growing businesses have one.

A home inspection business plan is a living document that should be updated annually as your company grows and changes.

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Sources of Home Inspection Business Funding

Some of the funding sources for the home inspection companies include bank loans, SBA loans, friend and family money, your savings, credit cards, and special grants for minority and underrepresented groups like women, ethnic minorities, and veterans.

However, financial institutions like banks put new businesses through greater scrutiny. The chances of you securing a bank loan for your new home inspection business are slim. 

You can also make use of Net 30 business credit for buying essential business goods and services for your business. Many startup-friendly Net 30 vendors will be willing to give you a loan on Net 30, Net 60, or Net 90 trade credit terms. 

How to Write a Home Inspection Business Plan

To write a home inspection business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a home inspection business plan, or you can just download our proven sample business plan pdf to get a better idea.

Home Inspection Business Plan PDF and Word

Download our home inspection business plan in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of home inspection business you have and what stage you’re in; for example, are you a startup, do you have an home inspection agency that you want to expand to other areas or cities, or do you serve a lot of locations with your home inspection business?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the home inspection industry
  • The name, location, and mission of your home inspection business
  • A description of your home inspection business, including management, advisors, and a brief history
  • Discuss the type of home inspection business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your home inspection business plan.

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Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

Your company overview section in a business plan will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

  • Company summary:

Your company analysis will describe the type of home inspection business you are running and its future goals.

The type of home inspection business you might be focused on: Roof Inspection, Chimney Inspection, Electrical Inspection, Crawl Space Inspection, Lead-Based Paint Inspection, HVAC Inspection, Septic System Inspection. etc.

  • Company history: When and why did you start your home inspection business?
  • What milestones have you achieved so far? Among the milestones might be the number of number of inspected homes, growth year over year, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC? A sole proprietorship? Describe your legal structure.
  • Mission statement: An overview of your home inspection business’s guiding principles. Learn how to write a perfect mission statement.

Industry Analysis

Provide a brief overview of the home inspection industry in your industry analysis. This may seem unnecessary, but it serves multiple purposes.

First, researching the home inspection industry will educate you. It gives you an understanding of the market in which you are operating. Secondly, market research can improve your strategy, especially if it identifies market trends.

Third, market analysis shows readers you are an expert within your field. Conducting research and presenting it in your plan is the most efficient way to accomplish this.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  1. Give a quick overview of the home inspection industry. Define the home inspection business in terms of size (in dollars), historical background, service region, and products.
  2. Examine previous trends and growth patterns in the home inspection industry.
  3. Identify the market’s major competitors.
  4. Age, gender, and general lifestyle of the targeted market
  5. Determine the factors that have an impact on the home inspection industry. These might include government regulatory rules and other businesses’ competitive activities.
  6. Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  7. Describe how your home inspection business intends to position itself in the industry. Concentrate on how your home inspection business can benefit from opportunities highlighted in the industry.

Customer Analysis

The customer analysis section is an important part of any home inspection business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how your home inspection services will meet those requirements.

Customers can be categorized into the following segments:

  • Home buyers 
  • Home renters 
  • Home flippers
  • Real estate agents working for home buyers 
  • Other home inspection agencies 
  • Commercial property owners

Customer analysis may be divided into two parts: Psycho-social profiles (why your home inspection services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

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Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

  • Identify the strength and weakness of your home inspection business competitors.
  • Search for opportunities to distinguish your home inspection business from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other home inspection businesses that offer essentially the same services to the same people as you do.

Your competition in the home inspection industry starts with other home inspectors. People work with the home inspection contractors they have already worked with. A part of your customers will be the people switching from another home inspector to you. Make your marketing message unique and establish your value. You can start getting business when you can create your competitive advantage. 

The areas where you can create a competitive advantage include innovation, speed, quality, experience in the industry, etc. 

Make a policy of seeking testimonials from your customers and collecting feedback so that you can show them as proof of your quality work. These will also help you win more business via your website and social media pages. 

For home inspection companies, most of the business comes from websites like Realtors, their website, real estate agent referrals, and past customers. Home inspection is a people business; focus on giving the best user experience to get referrals from your past customers. 

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your home inspection business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offering cheaper home inspection servics or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offering premium home inspection services, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium home inspection services? Do you offer unique home inspection services that your competitors do not? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your home inspection business plan.

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Marketing Plan

Creating a marketing plan for  a home inspection business involves identifying the target demographic and offering services that suit their preferences.

As part of your marketing plan for a home inspection business, you should include:

Pricing and Product Strategy

Your home inspection business must offer home inspection services that are different, unique and eye catching from those of your competitors. Research what your competitors offer and how they price their home inspection services. Your better qualification, expedited services for home inspection, cost-effective pricing, and better customer support identifies your home inspection business. 

Placing and Promotions

Place refers to the location of the business office of your home inspection company. Describe how your location might attract customers. As an example, Is your home inspection next to a highly populated building, historical places, entertaining places like parks, cinemas or in a high-end shopping district?

Promoting your home inspection business is the final part of your marketing plan. In this step, you document how you will drive customers to buy your services. A few marketing methods you could consider are:

  • Offering discount on multiple orders from one customer
  • Flyers
  • Social media marketing
  • Get referrals from real estate agents and platforms like Realtors
  • Optimize your Google My Business listing
  • Reaching out to local bloggers and websites
  • List your business on industry-specific sites
  • Community Outreach

You should also think about your home inspection company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other home inspection businesses. Ensure that your USP is reflected in your marketing.

Read Later: How to create a marketing plan in a business plan.

Operations Plan

While the previous sections described your goals, your operational plan in a business plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in running a home inspection business, including hiring and training employees and administering the business. etc.

Your long-term goals are the milestones you hope to reach. It may include the date when you hope to lease the facility or remodel the facility: or when you hope to reach $X in revenue.

Management Team

The management team section in a business plan‘ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

  • Ownership Structure
  • Internal Management Team
  • External Management Resources
  • Human Resources

Ownership Structure

This section outlines your home inspection business’s legal structure. If your company is a sole proprietorship, it may simply be one phrase. It might be longer if your company is a partnership or a corporation. You should make it a point to clarify who owns what part of the business.

Internal Management Team

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your home inspection business. Ideally, you and/or your team members have direct expertise in the home inspection business. If this is the case, highlight your experience and skills.

External Management Resources

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with home inspection business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your home inspection company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running home inspection business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

Human Resources

The final topic to consider in the management area of your home inspection business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 30 patients per day or 200? Will sales grow by 2% or 10% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

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Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your home inspection business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your home inspection business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $200,000 to build out your home inspection business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your home inspection business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a home inspection business:

  • Design fees, construction, and other costs associated with location development.
  • Cost of equipment like display cases, computers, and software
  • The cost of maintaining a sufficient art collection
  • Staff payroll or salaries
  • The total cost of insurance coverage (general liability, workers’ compensation, and property casualty)
  • Start-up inventory costs

Pro Tips: Learn how to write a financial plan in a business plan to help you write a winning home inspection business plan.

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Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.


List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your home inspection business.

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Summary of the Home Inspection Business Plan

A home inspection business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the home inspection business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your home inspection business.

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