Wise
Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with Wise Business Plans and our website.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

• Name
• Business or company name
• Job title or professional role
• Email address
• Telephone number
• Mailing or business address
• Information about your business, industry, operations, funding needs, investment objectives, immigration-related business planning needs, or other professional requirements
• Information submitted through quote requests, contact forms, questionnaires, consultations, surveys, or other website forms
• Information and documents you provide in connection with our services
• Communications between you and Wise Business Plans
• Information submitted through chat, AI-assisted tools, or customer support features
• Billing and transaction-related information
• Other information you choose to provide

2. Information Collected Automatically

When you visit or interact with our website, we and service providers acting on our behalf may automatically collect certain information about your device and website activity.

This information may include:

• Internet Protocol (IP) address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location derived from IP address
• Referring website or source
• Pages viewed
• Links or buttons clicked
• Date and time of visits
• Time spent on pages
• Website navigation and interaction data
• Advertising or campaign attribution information
• Cookie identifiers and similar online identifiers
• Information regarding how you arrived at or interacted with our website

We use this information to operate and improve our website, understand visitor behavior, measure marketing effectiveness, identify potential technical issues, prevent fraud or abuse, and improve our services.

3. Cookies and Similar Technologies

Wise Business Plans and service providers acting on our behalf may use cookies, pixels, tags, web beacons, scripts, local storage, and similar technologies.

These technologies may be used to:

• Enable website functionality
• Remember preferences
• Understand website usage
• Analyze traffic and performance
• Measure advertising and marketing effectiveness
• Determine how visitors find our website
• Improve website functionality and user experience
• Support advertising, attribution, and remarketing activities where permitted
• Help identify potential business interest in Wise Business Plans’ services

Some cookies are necessary for the operation of the website, while others may support analytics, advertising, personalization, or other functions.

Your browser may allow you to block, delete, or otherwise control cookies. Disabling certain cookies may affect the functionality of portions of our website.

4. Website Analytics and Advertising

We may use analytics, advertising, attribution, and measurement technologies provided by third parties to understand how visitors interact with our website and how our marketing campaigns perform.

Depending on the services and technologies in use, these providers may process information such as:

• IP address
• Device and browser information
• Website activity
• Pages viewed
• Referral information
• Advertising interactions
• Conversion activity
• Cookie or device identifiers

We may use this information to measure advertising performance, understand marketing effectiveness, improve our website, reach audiences who may be interested in our services, and evaluate prospective business interest.

Third-party providers process information according to their own terms and privacy practices as well as applicable agreements with Wise Business Plans.

5. Website Visitor and Business Identification Technologies

Wise Business Plans may use business intelligence, website visitor identification, lead intelligence, and related technologies to better understand organizations and business professionals that may have an interest in our services.

Depending on the technology used and information lawfully available to the provider, these services may help us associate website activity with a business, organization, or professional contact.

Information processed through these technologies may include website interactions, pages viewed, referral information, business or professional information, and other information supplied by business-data providers.

We may use this information to:

• Understand interest in our services
• Improve sales and marketing activities
• Identify potential business customers or professional partners
• Conduct business-to-business outreach
• Evaluate website and marketing performance

6. Wise AI Business Advisor™ and AI-Powered Features

Our website may provide access to the Wise AI Business Advisor™ or other artificial intelligence, automated assistance, chat, or conversational features.

When you interact with these features, we may process the information you submit, including questions, messages, business information, contact information, and documents or files you choose to provide.

This information may be used to:

• Generate responses to your requests
• Recommend Wise Business Plans services
• Assist with business-related questions
• Facilitate consultations or customer service
• Improve website functionality and user experience
• Maintain security and prevent misuse
• Connect you with an appropriate Wise Business Plans representative

Third-party technology providers may process information as necessary to provide these features on our behalf, subject to applicable contractual, privacy, and security requirements.

You should not submit highly sensitive personal information through AI or chat features unless it is reasonably necessary for the service you are requesting.

7. How We Use Personal Information

Wise Business Plans may use personal information to:

• Provide requested products and services
• Respond to inquiries
• Prepare quotes and proposals
• Schedule consultations
• Fulfill and administer customer orders
• Assess business needs and recommend appropriate services
• Communicate with customers and prospective customers
• Provide customer service and support
• Manage customer relationships
• Process transactions
• Deliver business plans, reports, research, advisory services, or other work products
• Improve our website, products, services, and customer experience
• Analyze website traffic and visitor behavior
• Measure marketing and advertising performance
• Conduct business-to-business sales and marketing activities
• Send newsletters, promotional communications, and service information
• Detect, investigate, and prevent fraud, abuse, security incidents, or unlawful activity
• Protect our legal rights and business interests
• Comply with legal, regulatory, accounting, and contractual obligations
• Perform other purposes disclosed to you when information is collected or with your consent

8. Marketing Communications

If you provide us with contact information, we may communicate with you regarding Wise Business Plans products, services, resources, promotions, or other business-related information where permitted by law.

You may unsubscribe from marketing emails at any time by using the unsubscribe instructions included in the email or by contacting us at [email protected] .

Even if you opt out of marketing communications, we may continue sending non-promotional communications relating to existing transactions, services, customer support matters, legal notices, or other business relationships.

9. How We Disclose Information

Wise Business Plans may disclose information to service providers, contractors, consultants, and other organizations that perform functions on our behalf or support our business operations.

These may include providers supporting:

• Website hosting and infrastructure
• Cloud storage
• Customer relationship management
• Business operations
• Analytics
• Advertising and marketing
• Email communications
• Customer support
• AI and chat functionality
• Website visitor and business intelligence
• Payment processing
• Accounting
• Information security
• Professional services
• Document management and delivery

We may also disclose information:

• When required by applicable law, regulation, subpoena, court order, or other legal process
• When reasonably necessary to respond to government or regulatory authorities
• To investigate or prevent fraud, security threats, abuse, or illegal activity
• To protect the rights, property, safety, or interests of Wise Business Plans, our customers, or others
• In connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other business transaction
• With professional advisers where reasonably necessary
• At your direction or with your consent

10. Sale and Sharing of Personal Information

Certain privacy laws define “sale” or “sharing” more broadly and may treat some disclosures involving advertising, analytics, cookies, online identifiers, or similar technologies as a sale or sharing even when no money is exchanged.

Where applicable law provides a right to opt out of such processing, Wise Business Plans will honor valid requests as required by law.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain business and customer records, resolve disputes, enforce agreements, protect our legal interests, and comply with applicable legal, tax, accounting, regulatory, and contractual requirements.

Retention periods may vary depending on the nature of the information, our relationship with you, the purpose for which the information was collected, and applicable legal requirements.

When information is no longer reasonably required, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.

12. Data Security

The security of personal information is important to Wise Business Plans.

We maintain reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission, information system, or method of electronic storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by us.

13. Your Privacy Choices

Depending on where you reside and applicable law, you may have rights concerning your personal information.

These may include the right to:

• Request information about personal information we collect
• Request access to certain personal information
• Request correction of inaccurate personal information
• Request deletion of certain personal information
• Request information regarding categories of sources and recipients
• Opt out of certain sales or sharing of personal information where applicable
• Limit certain uses or disclosures of sensitive personal information where applicable
• Opt out of certain targeted or cross-context behavioral advertising where applicable
• Appeal certain decisions regarding privacy requests where applicable
• Receive equal service and pricing when exercising applicable privacy rights

These rights are subject to exceptions and limitations under applicable law.

14. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), subject to applicability, exceptions, and limitations provided by law.

Depending on the circumstances, California residents may have the right to request:

• The categories of personal information we have collected
• The categories of sources from which personal information was collected
• The business or commercial purposes for collecting, using, selling, or sharing personal information
• The categories of third parties to whom personal information has been disclosed
• Specific pieces of personal information we maintain about them
• Correction of inaccurate personal information
• Deletion of qualifying personal information
• Opt-out of the sale or sharing of personal information where applicable
• Limitation of certain uses or disclosures of sensitive personal information where applicable
• Non-discriminatory treatment for exercising applicable privacy rights

Certain information may be exempt from these rights, and we may retain information when permitted or required by law.

Verification of Requests

To protect personal information, we may take reasonable steps to verify the identity of a person submitting a request.

Verification may involve confirming information already associated with our records or requesting additional information reasonably necessary to verify identity.

You may also use an authorized agent to submit certain requests where permitted by law. We may request documentation demonstrating the agent’s authority and may require direct verification with the consumer where permitted.

Exercising California Privacy Rights

California residents may submit applicable privacy requests by contacting:

Email: [email protected]
Phone: 1-800-496-1056

We will respond to verified requests within the time required by applicable law.

15. Nevada and Other U.S. State Privacy Rights

Residents of Nevada and other U.S. states may have privacy rights under applicable state law.

Depending on your jurisdiction and whether a particular law applies to Wise Business Plans or the information involved, these rights may include access, correction, deletion, portability, and the ability to opt out of certain uses or disclosures of personal information.

You may submit a privacy request by contacting us at [email protected] .

We will evaluate requests in accordance with applicable law.

16. Global Privacy Control and Browser-Based Privacy Signals

Certain browsers and technologies allow users to communicate privacy preferences, including Global Privacy Control (“GPC”) signals.

Where applicable law requires us to recognize a qualifying browser-based opt-out preference signal, we will process supported signals in accordance with applicable legal requirements.

Because these signals are generally associated with a particular browser or device, your preference may need to be applied separately to other browsers or devices you use.

17. Children’s Privacy

Wise Business Plans provides business and professional services and does not knowingly target or solicit personal information from children under 13.

If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete the information.

If you believe a child has provided personal information to us improperly, please contact [email protected] .

18. Publicly Accessible Areas

Our website may contain blogs, reviews, comments, community areas, testimonials, or other features through which information may become publicly available.

Information voluntarily submitted to publicly accessible portions of the website may be viewed, collected, or used by others.

Please use caution when deciding what information to disclose publicly.

19. Links to Other Websites

Our website may contain links to third-party websites, platforms, services, or resources.

Wise Business Plans is not responsible for the privacy, security, content, or practices of third-party websites or services.

When you leave our website, we encourage you to review the privacy policy of the website or service you visit.

20. Third-Party Services

Our website and business operations may integrate with or use third-party technologies and service providers.

Those organizations may maintain their own privacy policies and terms governing information they independently collect or process.

Wise Business Plans is not responsible for independent data practices of third parties acting outside their relationship with Wise Business Plans.

21. International Visitors

Wise Business Plans is based in the United States.

If you access our website or provide information from outside the United States, your information may be transferred to, processed, or stored in the United States or other jurisdictions where our service providers operate.

Privacy and data protection laws in those jurisdictions may differ from those in your country of residence.

Where required, we take reasonable steps to address applicable requirements governing international transfers of personal information.

22. Updating or Correcting Your Information

If you would like to review, correct, or update personal information you have provided to Wise Business Plans, please contact:

[email protected]

We may need to verify your identity before making certain changes.

23. Changes to This Privacy Policy

Wise Business Plans may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, legal requirements, or other circumstances.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

If required by applicable law, we may provide additional notice regarding material changes.

We encourage you to periodically review this Privacy Policy for information about our current privacy practices.

24. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, please contact: