A mission statement is an important step in defining the goals and purpose of your business. But writing a mission statement is a process. Refining and perfecting it will help you and your customers or clients understand what core values drive your company.
A well written mission statement should be a few sentences to a short paragraph. It needs to be long enough to include your whole message but not so long that no one wants to read it. The length of your mission statement is important and may take some refining and careful editing.
Tell people why your business exists. Express in your statement why your business does what it does. This is your opportunity to showcase and communicate the heart of your company.
It may take several revisions to get the content and length balanced. If you find yourself frustrated, step away for a while and reread later. Slowly whittling the statement down will help it come together. After all, you are essentially concentrating the entire purpose of your business into a few sentences.
Once you have perfected your mission statement, stay true to it and post it where everyone can view it and learn to live it out every day.