Franchise Business PlanBecoming a franchisee is a little like getting into a good college: You have to prove that admitting you into the brand family will benefit the company and that you will be an asset to not only its financial operations but its good reputation.

Creating a good franchise business plan demonstrates that you have an understanding of the corporate culture the franchiser has worked so hard to create. A franchise business plan also illustrates that your plans will advance and enhance the company’s brand through targeted, respectful and effective marketing strategies.

Key components of a strong franchising business plan include a clear and careful overview of your planned location, including its demographics, and firm evidence that you understand the market the company serves.

The Wise Franchise Business Plan — written by one of our expert MBA business plan writers — is created according a very specific formula.

The Franchise Business Plan is about ~25-30 pages in length, including color charts and graphs, and consists of the following components:

Plan Overview

  • Executive Summary
  • Financial objectives
  • Repayment of debt
  • Startup or expansion summary
  • Products or Services

Market Analysis

  • Market Size
  • Market segmentation
  • Location
  • Targeted demographics
  • Market needs

Marketing Information

  • Marketing objectives
  • Marketing strategy
  • Competitive analysis
  • Competitive advantages

Operations Analysis

  • Management
  • Keys to success
  • SWOT analysis
  • Barriers to entry
  • Milestones

Franchise Requirements

  • Shareholder description
  • Franchise startup fees
  • Ongoing royalty fees
  • Owner contribution
  • Management qualifications

Complete Financials

5 year proforma financial projection include:
  • Personnel forecast
  • Revenue forecast
  • Break-even analysis
  • Income statement
  • Cash flow statement
  • Balance sheet
  • Sensitivity analysis
  • Financial indicators
  • Financial assumptions

Every plan includes professional service:

Document written in Microsoft Word, financials built custom in Microsoft Excel, and plan created in professional graphic programs by skilled designers.


PowerPoint Presentation (Optional):

A Wise Business PowerPoint Presentation helps direct investor attention to the points you most want to emphasize while offering an outline to streamline your presentation to potential funding sources. Each concise, visually appealing presentation is carefully written and designed to perfectly support your franchisee business plan.