Would you fly in an airplane if you knew there’d been no preflight check? No? Then don’t start a business without a professional feasibility study. We’ve all been there — you start a project, or even a conversation, and halfway through, you come to a dead-end or lose your momentum and realize you’re going nowhere. Wouldn’t it have been great to see the future before you started, so you’d know you were about to waste time you’ll never get back? Now multiply that feeling and add in hours, days, weeks, even years of your time, plus your hard-earned money and your dreams for the future. What would you give to know, going in, what your chances for success were? Well, you don’t need a crystal ball to make that happen. The oracle of the business world is the professional feasibility study, and it can be one of the most valuable parts of your business-planning process. There’s just one catch. You have to use and understand — not mention, know where to find — the right research and market information. If you base your study on the wrong variables, the results you get will be as useful as a fortune-telling machine at the county fair. Quality sources of research cost money, and digging through them to find the right thread of information takes time. Luckily, the professionals at Wise are here to help. We’re proud to offer fully customized, professionally researched feasibility studies written by our MBA-educated staff of business writers.