Dog Grooming Business Plan Template

Whether you want to start your own dog grooming business or expand an existing one, you need a business plan. The following dog grooming business plan template lets you know what elements you need to include in a successful dog grooming business plan.

To ensure your dog grooming business success in this highly competitive market, you need a properly structured dog grooming business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their dog grooming businesses.If this is your first time writing a business plan, we’ll walk you through these sections and give you some key things to consider.

Things to Know Before Writing a Dog Grooming Business Plan

As more and more families consider their pets to be part of the family, consumer spending has shifted toward premium dog grooming services, which largely benefit pet grooming and boarding services operators.

A variety of services are offered here, including animal shelters, obedience training, guard dog training, pet boarding, and animal grooming. Operators of this industry do not typically sell products, board horses, transport pets, or practice veterinary medicine.

In the 3 years to 2024, rising per capita disposable income and a high pet ownership rate will fuel industry growth.

Accordingly, industry revenue is forecasted to increase by 2.7% annually to $9.2 billion by 2024.

Key Success Factors for the Dog Grooming Business

key success factors for the dog grooming business plan


Despite the challenges of the art dog grooming industry, we have identified 5 factors that can help you boost profitability, efficiency, and ultimately success.

  • Being close to key markets: Being located near households with high levels of pet ownership, especially dogs and cats, will likely benefit industry players by ensuring consistent demand for their products and services.
  • Quality control: High-quality grooming and pet care services ensure repeat visits by customers and word-of-mouth recommendations.
  • Access to multi-skilled and flexible staff: Having flexible, appropriately trained staff that can perform a variety of tasks and services lowers labor costs and increases industry expertise and value.
  • Complying with government regulations: Meeting all the ongoing government business licensing requirements and pet and animal laws is a basic requirement.
  • Word-of-mouth marketing: Businesses that maximize customer satisfaction are more likely to gain favorable word-of-mouth recommendations, which are important to gaining new clients.

Need a Professional Business Plan Writer for Your Dog Grooming Business?

What is a Dog Grooming Business Plan?

A business plan for a dog grooming business is a written document that sets your company’s financial goals and discusses how you’ll reach them.

It describes your business concept, defines your target clients, explains your marketing strategy, and details your financial projections, among other things.

A solid, comprehensive plan will serve as a road map for the next three to five years of the dog grooming business. Any bank or investor you approach will require a dog grooming business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a dog grooming business or pitching to investors or venture capitalists.

dog grooming business plan template

Why You Need a Dog Grooming Business Plan

A business plan provides an overview of your dog grooming business as it stands today, and outlines your growth plans for the next five years. It also explains what your business objectives are and how you plan to achieve them. A market research report is also included to support your plans.

Dog grooming agents who have a business plan grow 30% faster than those who don’t, and 71% of fast-growing businesses have one.

The following is what a good dog grooming business plan will show you:

  • Where you are right now
  • What you want to achieve
  • How will you get there
  • How will you measure your success
  • Where and when to make corrections

A dog grooming business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for Dog Grooming Business

The main sources of funding for a dog grooming business are personal savings, government grants and business funding, business credit cards, and bank loans. When it comes to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay the loan and interest.

To gain this confidence, the loan officer will not only look at your financials. However, they will demand a professional plan. A well-developed business plan will ensure that they are confident that you can successfully run a business.

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Free: Business Plan Examples

Do you need help creating a business plan? Check out these six free, proven business plan examples from different industries to help you write your own.

Dog Grooming Business Plan PDF and Word

Download our dog grooming business plan in PDF and Word here.

How to Write a Dog Grooming Business Plan

steps to write a dog grooming business plan


To write a dog grooming business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a dog grooming business plan, or you can just download our proven business plan sample pdf to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of dog grooming business you have and what stage you’re in; for example, are you a startup, do you have a dog grooming business that you want to expand, or do you have a lot of dog grooming businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the dog grooming industry
  • The name, location, and mission of your dog grooming company
  • A description of your dog grooming business, including management, advisors, and a brief history
  • Discuss the type of dog grooming business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your dog grooming business plan.

Business Plan Template

Free: Executive Summary Examples

An executive summary is the most important part of your business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

The company analysis follows the executive summary as the second section of a dog grooming business plan. Your company overview will be short and clear, similar to the executive summary. Even if they just have a few minutes, your reader has to understand what your company does and who your customers are. The following sections will be included in your business plan’s Company Analysis:
  • Company summary: Your company analysis will describe the type of dog grooming business you are running and its future goals. The type of dog grooming business you might be focused on are: ( Designer dog grooming, Mobile grooming services, Dog grooming franchises, etc.)
  • Company history: When and why did you start your dog grooming business?
  • What milestones have you achieved so far? Your milestones could include sales goals achieved, new store openings, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC? A sole proprietorship? Describe your legal structure.
  • Mission statement: An overview of your dog grooming company’s guiding principles. Learn how to write a perfect mission statement.

Industry Analysis

You need to include an overview of the dog grooming business in the industry analysis you performed before sitting down to write your dog grooming business plan.

While this research may appear to be unnecessary, it helps you to build strategies that maximize business opportunities while lowering or avoiding the identified risk.

Furthermore, market research can improve your strategy, especially if it identifies market trends. As an example, If there is a trend toward any grooming style, it would be beneficial to ensure that your plan includes this option.

The third purpose for conducting market research is to demonstrate to readers that you are an industry expert.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  1. Give a quick overview of the dog grooming industry. Define the dog grooming business in terms of size (in dollars), historical background, service region, and products.
  2. Examine previous trends and growth patterns in the dog grooming industry.
  3. Identify the market’s major competitors.
  4. Age, gender, and general lifestyle of the targeted market
  5. Determine the factors that have an impact on the dog grooming industry. These might include government regulatory rules and other businesses’ competitive activities.
  6. Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  7. Describe how your dog grooming business intends to position itself in the industry. Concentrate on how your dog grooming business can benefit from opportunities highlighted in the industry.

Customer Analysis

The customer analysis section is an important part of any dog grooming business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers
want, and then explains how the products will meet those requirements.

Customers can be categorized into the following segments:  Pet owners aged 31 to 60 years, Family consumers with children under 18, etc.

If you intend to offer extended-stay dog boarding, you should think about segmenting customer behaviors as well. For marketing and advertising, local dog owners who are planning a vacation would be a good target.

Customer analysis may be divided into two parts: Psychosocial profiles and Demographic profiles.

With regards to demographics, include information about: the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

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Competitor Analysis

Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:

  • Identify the strength and weakness of your dog grooming business competitors.
  • Search for opportunities to distinguish your dog grooming company from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other dog grooming businesses. These are alternatives to direct competitors that customers have.

Indirect competitors, such as DIYers, pet retails, and pet sitters, dog walkers, are other options for customers to purchase from that are not direct competitors. You must mention such competition to demonstrate that you understand that not every dog owner uses a dog grooming every day.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offering cheaper dog grooming service or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offering better quality services, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium dog grooming services? Will you offer unique dog  grooming service and plans that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your dog grooming business plan.

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Free: SWOT Analysis Examples

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Marketing Plan

Creating a marketing plan for a dog grooming business involves identifying the target demographic and finding dog grooming services that suit their preferences.

As part of your marketing plan for a dog grooming company, you should include:

Pricing and Product Strategy

Your dog grooming business must offer services that are different from those of your competitors, better quality service and plans are available in affordable prices.

Research what your competitors offer and how they price their dog grooming services. Unique and quality services identifies your dog grooming business as the place to go for unique dog grooming services and differentiates it from others.

Placing and Promotions

Is your dog grooming business located near a big colony, office buildings, gyms, parks dog where owners come for dog’s walk etc. That is heavily populated? Discuss how your location might be able to provide a steady stream of customers.

Promoting your dog grooming business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your dog grooming services. A few marketing methods you could consider are:

  • Get a website for your business and promote it
  • Introduce the dog grooming and pet related business by sending introductory letters with our brochure to corporations, households, and key players in the pet industry
  • Make flyers and business cards and strategically post them in office buildings, libraries, public facilities, train stations, etc.
  • Engage in pet-related expos, seminars, business fairs, etc
  • Marketing on social media
  • Advertise in local papers and magazines
  • Hold special pet events

You should also think about your services Unique Selling Proposition (USP), which should explain why clients should choose you over other dog grooming businesses. Ensure that your USP is reflected in your market.

Pro Tips: Learn how to write a sales and marketing plan in business plan to help you write a winning dog grooming business plan. 

Operations Plan

While the previous sections of your dog grooming business plan described your goals, your operations plan discusses how you will achieve them.

An operational business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all of the tasks involved in running your dog grooming, such as check-in, supply procurement, facility cleanliness, and so on.

Long-term goals are milestones you hope to reach. It may be the date when you expect to serve your 1000th customer or when you hope to reach $X in sales. Another example would be when you expect to hire your Xth employee or start a new location or service.

Management Team

A strong management team is necessary to demonstrate your dog grooming’s ability to succeed as a business. Highlight the backgrounds of your key players, emphasizing the skills and experiences that demonstrate their ability to grow a business.

You and/or your team members should ideally have prior experience working in a dog grooming company. If so, emphasize your knowledge and experience. However, you should emphasize any experience that you believe will help your dog grooming business succeed.

Consider forming an advisory board if your team is lacking. An advisory board would consist of 2 to 8 people who would act as mentors to your company. They would assist in answering questions and providing strategic direction. If necessary, seek out advisory board members with experience running dog grooming company and/or retail and small businesses.

Read Later: How to write a management team section in a business plan.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. For instance, Will sales grow by 2% or 11% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

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Free: Income Statement Template

Create a financial statement for your business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your dog grooming business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your dog grooming business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $100,000 to build out your dog grooming business will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank write you a check for $50,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your dog grooming business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a dog grooming business:

  • Cost of equipment like grooming tables, fur dryers, and fur dryers
  • Costs for shampoos, conditioners, and utilities
  • Obtaining a space for 6 months or more
  • The amount required to pay bills and staff members for at least two to three months
  • Additional Expenditures, including Business Cards, Signage, Adverts and Promotions
  • Location build-out including design fees, construction, etc.
  • Cost of maintaining an adequate amount of supplies
  • Taxes and permits
  • Payroll or salaries paid to staff
  • Legal expenses
  • Business insurance

Pro Tips: If you are a DIY business plan writer, This guide on how to create a financial plan in a business plan can help you to make a winning business plan.

Business Plan Template

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.


List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn how to write a business plan appendix for your dog grooming business.

Summary of the Dog Grooming Business Plan

A dog grooming business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the dog grooming business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your dog grooming business.

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With wise business plans Business Plan Template, you can finish your dog grooming business plan in just 6 hours or less with a 30-Day Money-Back Guarantee!

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OR, we can create your dog grooming business plan for you

Since 2010, Wise business plans’ dog grooming business plan writers has developed business plans for thousands of companies that have experienced tremendous success.


Growthink’s Ultimate Business Plan Template allows you to quickly and easily write your pet grooming business plan.


Starting a pet grooming business is easy with these 14 steps:

  1. Choose the Name for Your Pet Grooming Business
  2. Create Your Pet Grooming Business Plan
  3. Choose the Legal Structure for Your Pet Grooming Business
  4. Secure Startup Funding for Pet Grooming Business (If Needed)
  5. Secure a Location for Your Business
  6. Register Your Pet Grooming Business with the IRS
  7. Open a Business Bank Account
  8. Get a Business Credit Card
  9. Get the Required Business Licenses and Permits
  10. Get Business Insurance for Your Pet Grooming Business
  11. Buy or Lease the Right Pet Grooming Business Equipment
  12. Develop Your Pet Grooming Business Marketing Materials
  13. Purchase and Setup the Software Needed to Run Your Pet Grooming Business
  14. Open for Business

Download Our Dog Grooming Business Plan Template

We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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