RV Park Business Plan Template

Whether you want to start your own RV Park business or expand an existing one, you need a business plan. The following RV Park business plan template lets you know which elements you need to include in a successful RV Park business plan.

To ensure your RV Park business success in this highly competitive market, you need a properly structured RV park business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their RV park businesses. Using the following RV park business plan template, you can put together an effective business plan.

Things to Know Before Writing a RV Park Business Plan

This industry operates RV parks and campgrounds as well as recreational and vacation camps. It also includes trailer parks and caravan parks as well as wilderness camps. There are many recreational facilities provided by the industry, including restrooms, laundry rooms, recreation halls, and playgrounds.

In recent years, campgrounds and RV parks have enjoyed steady growth. Campgrounds & RV Parks are forecast to grow by 6.8% in 2022.

The industry is largely driven by travel-related trends, as RV parks and campgrounds are seen as cost-effective alternatives to traditional vacations.

Among the major products and services offered by this industry are

  • Membership, tuition, and long-term fees at the campground
  • Campgrounds and RV sites for travelers and others
  • Accommodations and service fees for other units

 

Key Success Factors for the RV Park Business

Despite the challenges of the RV Park industry, we have identified 4 factors that can help you boost profitability, efficiency, and ultimately success.

  • Suitable climate: Successful industry participants take advantage of where they are geographically, whether it is close to national parks or areas with favorable weather.
  • Multi-skilled and flexible workforce: Labor costs are relatively high in this industry. Using a skilled but temporary workforce can help companies gain a competitive advantage and lower costs.
  • Membership in an industry organization: The benefit of belonging to an industry organization is that industry organizations help to promote member companies.
  • By word-of-mouth recommendations: Good word-of-mouth recommendations generate new and repeat customers for businesses.

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What is an RV Park Business Plan?

An RV park(recreational vehicle park) business plan is a road-map for starting and growing your RV park business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require an RV park business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting an RV Park business or pitching to investors or venture capitalists.

RV park business plan template

Why You Need an RV Park Business Plan

RV park business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. An RV park business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of an RV park business idea, and may help you better understand your company’s finances and competition.

RV park business owners who have a business plan grow 34% faster than those who don’t, and 76% of fast-growing businesses have one.

An RV park business plan is a living document that should be updated annually as your company grows and changes.

Funding Sources for RV Park Business

No matter how large or how small your RV park business is, you should think about your financing options. Below are three types of funding you should investigate:

Government Incentives

When choosing a business location, you can consider different community incentives before making your final choice. Government incentives can help reduce operating costs and long-term overheads.

You can begin your business with the help of the U.S. Small Business Administration (SBA). You can find government resources about financing your business by using the website’s Loans and Grants Search Tool.

Bank Loans

Many banks offer small business loans. See if a business loan is right for you by contacting your bank. Banks also offer business lines of credit and other resources to help you find the right option.

Investors

Consider finding an investor or group of investors to finance your company. Be sure to do your research and have the numbers and information to back up your business before you contact an investor. You will need to show progress to investors, and they will do research and investigation concerning your RV park business plan. In return, investors often desire ownership of a part of your company.

RV Park Business Plan PDF and Word

Download our RV park business plan in PDF and Word here.

How to Write an RV Park Business Plan

To write an RV park business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write an RV park business plan, or you can just download our proven sample business plans to get a better idea.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of RV park business you have and what stage you’re in; for example, are you a startup, do you have an RV park company that you want to expand, or do you have a lot of RV park businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

  • Provide a high-level overview of the RV park industry
  • The name, location, and mission of your RV park company
  • A description of your RV park business, including management, advisors, and a brief history
  • Discuss the type of RV park business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
  • Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
  • And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your RV park business plan.

Company Analysis

The company analysis follows the executive summary as the second section of an RV business plan. Your company overview will be short and clear, similar to the executive summary.

Even if they just have a few minutes, your reader has to understand what your company does and who your customers are.

The following sections will be included in your business plan’s Company Analysis:

  • Company summary: Your company analysis will describe the type of RV park business you are running and its future goals. The type of RV park business you might be focused on (Traditional RV Park, Glamping Resorts, Single Campsite, Double Campsite, Cabins, Basic RV Hookup, Full RV hookup, etc)
  • Company history: When and why did you start your RV park business?
  • What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
  • Legal structure and ownership: Do you have S-Corp status? Is it an LLC? A sole proprietorship? Describe your legal structure.
  • Mission statement: An overview of your RV park company’s guiding principles. Learn how to write a perfect mission statement.

Industry Analysis

The RV park business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing RV park’s market. Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

  1. Give a quick overview of the RV park industry. Define the RV park business in terms of size (in dollars), historical background, service region, and products.
  2. Examine previous trends and growth patterns in the RV park industry.
  3. Identify the market’s major competitors.
  4. Age, gender, and general lifestyle of the targeted market
  5. Determine the factors that have an impact on the RV park industry. These might include government regulatory rules and other businesses’ competitive activities.
  6. Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
  7. Describe how your RV park business intends to position itself in the industry. Concentrate on how your RV park business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for an RV park business is to identify its target customers clearly. Customers can be categorized into the following segments: Young families, Couples, retirees, campers and outdoor enthusiasts, etc.

The customer analysis section is an important part of any RV park business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how the your RV park services will meet those requirements.

Customer analysis may be divided into two parts: Psycho-social profiles (why your RV park services suits a customer’s lifestyle) and Demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about: Ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers are.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better your chances of attracting and retaining customers will be.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new services, pricing, and more. Use competitor analysis to:

  • Identify the strength and weakness of your RV park business competitors.
  • Search for opportunities to distinguish your RV park from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competitors consists of other RV park businesses that offer essentially the same services to the same people as you do.

Your indirect competitors are other options that customers have to purchase from that aren’t direct competitors. Hotels, motels, tent campgrounds, hostels, etc all fall into this category.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your RV park business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

  • Prices – Are they offering cheaper RV park services or more costly than you and other competitors, what value do buyers get for that price?
  • Quality – Are they offering premium services, the perceived worth in the eyes of the customers
  • Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
  • Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium RV park services? Will you make reserving a site easier or faster for customers? Will you offer better pricing or will you offer greater customer support?

Consider how you will outperform your competitors and include them in this portion of your RV park business plan.

Marketing Plan

Creating a marketing plan for an RV park business involves identifying the target demographic and finding RV park services that suit their preferences.

As part of your marketing plan for an RV park business, you should include:

Pricing and Product Strategy

Your RV park business must offer the attractive location and services that are different from those of your competitors. Research what your competitors offer and how they price their services. Unique services identifies your RV park business as the place to go for unique RV park services and differentiates it from others.

Placing and Promotions

The place refers to the location of your RV park. Describe how the location will affect your business success. for example, Is your RV park located near a heavily trafficked national park or tourist attraction. Describe how your location might help you attract tourists.

Promoting your RV park business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your services. A few marketing methods you could consider are:

  • Collaborations with community organizations (e.g., amusement park ticket holders get a discount on an RV site)
  • Reaching out to local bloggers and websites 
  • Publicity in local newspapers and magazines
  • Marketing on social media
  • Web Marketing
  • Pre-opening Events
  • Join the Camp and School Enrichment Directories.

You should also think about your RV park company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other RV park businesses. Ensure that your USP is reflected in your marketing.

Operations Plan

While the previous sections of your RV park business plan described your goals, your operations plan discusses how you will achieve them.

An operations plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

  • Who – Personnel in charge of completing specific tasks.
  • What – A breakdown of the responsibilities of each personnel.
  • Where – The location of everyday operations.
  • When –The deadlines for completing tasks and goals.
  • How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Everyday short-term processes include all aspects of running your RV park, such as serving customers, hiring and training staff, acquiring materials, keeping the RV park clean, and so on.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new services, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

When writing an RV park business plan, the management section’ outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

  • Ownership Structure
  • Internal Management Team
  • External Management Resources
  • Human Resources

Ownership Structure

This section outlines your RV park business’s legal structure. If your company is a sole proprietorship, it may simply be one phrase. It might be longer if your company is a partnership or a corporation. You should make it a point to clarify who owns what part of the business.

Internal Management Team

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your RV park business. Ideally, you and/or your team members have direct expertise in the RV park business. If this is the case, highlight your experience and skills.

External Management Resources

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with RV park business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your RV park company. They would assist in answering queries and providing strategic direction.

If necessary, search for advisory board members with expertise running RV park business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches. 

Human Resources

The final topic to consider in the management area of your RV park business plan is your human resource needs.

Financial Plan

As part of your financial plan, you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your RV park business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

  • Assets: Tangible goods with the monetary worth that the company owns.
  • Liabilities: Debt owing to a company’s creditor.
  • Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your RV park business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your RV park will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your RV park business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing an RV park business:

  • Fees for registering an RV park business
  • Taxes and licenses costs
  • Business insurance
  • Payroll or salaries paid to staff
  • Facility rent and security deposits
  • Build-out of a location, including design fees, construction, and so on.

Appendix

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Summary of the RV Park Business Plan

An RV park business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the RV park business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your RV park business.

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