It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:
- Identify the strength and weakness of your pig farming business competitors.
- Search for opportunities to distinguish your pig farming business from competitors.
The first step is to determine who your direct and indirect competitors are.
The direct competitors consists of other pig farming businesses that offer essentially the same services to the same people as you do.
Indirect competitors are other pork or pig farming services options that people have in addition to direct competitors. These indirect competitors may include other livestock farming as a replacement for pork, other types of meats, etc.
Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your pig farming business— but keep an eye on the indirect competition as well, just in case.
Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.
You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:
- Prices – Are they offering cheaper pig farming services and products or more costly than you and other competitors, what value do buyers get for that price?
- Quality – Are they offering premium pig farming services or pork products, the perceived worth in the eyes of the customers
- Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
- Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers
The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium pig farming services and products? Do you offer unique pig farming services/products that your competitors do not? Will you offer better pricing or will you offer greater customer support?
Consider how you will outperform your competitors and include them in this portion of your pig farming business plan.