Who are the main competitors in your target market, and what makes them your main competition? How will you beat them? Use competitor analysis to:
- Identify the strength and weakness of your smoothie or juice bar business competition.
- Search for opportunities to distinguish your juice or smoothie bar company from competitors.
The first step is to determine who your direct and indirect competitors are.
The direct competition consists of other juice bar businesses. These are alternatives to direct competitors that customers have.
Customers have other options for purchasing from indirect competitors than direct competitors. Restaurants, supermarkets, and customers making juice at home are all included. You should mention this competition to demonstrate that you recognize that not everyone who drinks juice or smoothies goes to a juice bar every day.
When it comes to direct competition, you should describe the other juice bar businesses you compete with. It is most likely that your direct competitors will be juice bar companies located nearby.
Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your juice bar business— but keep an eye on the indirect competition as well, just in case.
Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.
You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:
- Prices – Are they offer cheaper juice products or more costly than you and other competitors, what value do buyers get for that price?
- Quality – Are they offer better quality juices or smoothies, the perceived worth in the eyes of the customers
- Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
- Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers
The final section of your competitive analysis should include a list of your areas of competitive advantage. for example: Are you going to offer premium juices? Will you offer unique juice products that your competitors don’t offer? Will you offer better pricing or will you offer greater customer support?
Consider how you will outperform your competitors and include them in this portion of your juice bar business plan.