How to Write a Franchise Business Plan (Free Checklist)
Table of Contents
Introduction
If you’re buying into a franchise, your business plan is more than just paperwork—it’s your proof of readiness for both your franchisor and your lender. Done right, it speeds up approvals, secures funding, and sets the stage for profitability. Done poorly, it can stall your entire launch.
Here’s a step-by-step guide—plus a free checklist—to help you write a plan that works
Executive Summary: Customize for Your Location
Your Executive Summary should introduce:
- The franchise brand name and history.
- Your specific franchise location and territory.
- Your funding needs and repayment plan.
Company Overview & Ownership
Explain:
- Your legal business structure (LLC, corporation, partnership).
- The terms of your franchise agreement.
- Your personal and professional background relevant to running the business.
Local Market & Competitive Analysis
Franchisors provide brand-level data, but lenders expect local insights:
- Adapt national brand positioning to your market.
- Target demographics – Age, income levels, and buying patterns.
- Competitor landscape – Both direct (same concept) and indirect (alternative choices).
Marketing & Sales Plan
Combine franchisor’s existing campaigns with local strategies:
- Grand opening promotions.
- Partnerships with community organizations.
- Social media advertising tailored to your area.
Operations & Management Plan
Define:
- Staffing levels and job descriptions.
- Vendor sourcing and supply chain.
- Day-to-day management responsibilities.
Financial Plan & Projections
Include:
- Startup Costs – Franchise fee, equipment, inventory, working capital.
- 3–5 Year P&L Statements – Revenue, expenses, and net income.
- Break-Even Analysis – When you’ll start making a profit.
Wise Insight
Franchisors love when applicants submit a plan that mirrors their system. With our experience, Wise Business Plans ensures your plan checks every franchisor box while also meeting lender expectations.
Want your plan done by franchise experts? Book your free call with Wise Business Plans.