Common Business Plan Mistakes To Avoid

MD: Increase your chances of getting funded. Let Wise Business Plans write your business plan no matter the niche and market you want to break into.

In order to ensure you take your business off the ground, it’s crucial that you write an excellent business plan that helps convince investors to fund you. A well-written business plan not only helps you get financed but also refine your thinking, set your marketing strategy, and recruit staff for your management team. If your plan is riddled with errors though, your business idea, no matter how great it may be, will just sink. With that being said, here are some of the main business plan mistakes to avoid people make when choosing to personally write their business plan instead of hiring a professional service like Wise Business Plans.

Top 4 Business Plan Mistakes to Avoid

Being Everything to Everyone

No matter how well a business plan is written, it’s certainly not going to appeal to everyone. Because of that, it’s recommended that you consider picking a single business model and sticking with it. Don’t focus on solving multiple problems and focus on multiple industries: one is always enough and highly recommended. If you don’t take this advice seriously, then you’re going to spread yourself too thin and make a bad first impression by coming up with a sprawling business plan.

Don’t Let Your Business Plan be Boring

If one of your potential clients has read a few pages of your business plan and got bored, that’s a big red flag. In fact, you want them to feel exactly the opposite and make them feel pulled in by the great and well-written ideas you have. To make that happen, you need to write a very catchy executive summary and cover page. Sometimes, a well-designed logo can also go a long way. See examples of  Sample Business plans for free!

Being too Optimistic When Measuring Your Market Size

You may think that projecting great revenue potential and vast markets to your potential investors sound impressive, but most of the time such estimates won’t appeal to them as much as you think. In fact, when you use big numbers too often, you appear as an amateur or someone who doesn’t really know what he’s talking about, because you don’t sound realistic. Unless you’re completely sure you can deliver on your promises, don’t make bold statements in your business plan.

Not Having the Confidence to Sell Your Service or Product

The last thing you want your potential investors to feel is that you don’t really have confidence in your product. And if you also ignore the competition your business faces, it shows you are not sophisticated.

There are no or very few ideas that face no competition and even though you may think your concept is 100% original, there are always forces that can compete with your service or product that needs to be taken into consideration. If you don’t do so, then don’t expect to find investors who are willing to financially support your idea anytime soon.