In addition to a basic overview of the company concept and the qualifications of the executive team, the executive summary should touch on the sections of information included, providing a preview of the highlights of the plan. It should serve as an introduction not only to you but to the due diligence evident in your planning process.
"Investors should be able to read your executive summary and feel like they have a general understanding of your business concept, your abilities and the kind of information they'll find inside the plan," Ferriolo said. "This is your chance to draw them in and make them want to know more."
Ferriolo said Wise helps clients remember to write with conviction and consider their audience.
"You're approaching someone who is outside looking in and inviting them to come inside and be a part of your business," he said. "In order for that to work, you have to make them want to accept your invitation, so write from the heart and make your executive summary count."
Wise Business Plans (//wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our client base through the creation of affordable, professional business plans filled with applicable strategies that place them in the best position to realize success in all phases of their respective business growth cycles.