There are many rumors and myths about email marketing. Business owners can’t seem to make up their minds on whether email marketing is dead or alive. Email is actually quite alive. According to recent research, there are nearly 3.7 billion email accounts worldwide. BILLION, not million. That number is expected to increase to 4.9 …
No business is perfect. And no company can avoid every mistake. But why do companies making the same mistakes and then do nothing to correct them? Some of the most common reasons for making mistakes are as plain as the nose on your face. The experts aren’t in charge. Many of the decisions getting implemented …
There’s no shortage of corporate workshops telling folks to dream big. But what a lot of mid-sized companies sometimes need most is the ability to reimagine themselves small. Dreaming small begins by asking, “How would we do things if we were just starting out?” When answered and acted on honestly, this small question permits companies …
In this era of technology, there are two important things that are changing the way business is done. The internet and smartphones have transformed the way people communicate, becoming integral parts of our lives. According to the International Telecommunications Union, 3.3 billion people worldwide are connected to the internet, and nearly a billion people are …
There are many person and business-related benefits to being a United States citizen. Citizens have voting rights in federal, state and local elections that non-citizens do not have. Even if they are born outside of the United States, children who are born to U.S. citizens usually become automatic citizens themselves. Citizens have greater access to …
Recent news about foreign companies pledging to bring jobs to the United States following the election of a new president has thrust U.S. visa programs into the spotlight. That makes this week a good time to review one of the most useful programs available: the EB-5 visa. The EB-5 program is a way for foreigners …
In today’s market, it is not only important to utilize different media channels, but to also drive a consistent message through each. Many “old school” tactics still have an important role to play in any business marketing plan and can have a big impact on your branding and marketing decisions. Social media and e-mail marketing …
One of our Wise friends had an experience recently that was quite satisfying and a little overwhelming. She became the recipient of a small windfall from a loving relative and wanted to share with her three grown daughters. Knowing that family budgets were tight all the way around, she called the eldest and explained that …
You know you are heading down the road to success when you look around and realize that it’s time to buy one or more company vehicles. Many companies will reach the point where they need to consider selecting vehicles for business use, whether this be for their sales team who are regularly on the road, …
