Tiktok statistics for marketers

TikTok Statistics for Marketers in 2024

In my exciting journey through the ever-changing realm of social media marketing, I’ve uncovered TikTok’s incredible growth as a true game-changer. As we navigate TikTok’s landscape together, I’ve realized that staying ahead requires accepting the freshest trends and facts. Join me on this blog voyage as we unveil 12 essential TikTok details for 2024, each packed with invaluable insights to supercharge your marketing plans on this appealing platform.

What is TikTok?

TikTok is a popular social media app where users create and share short videos, often ranging from 15 to 60 seconds. It covers a wide range of topics and allows for video customization with special effects and music. TikTok is known for its algorithm that tailors content to user preferences. It’s widely used globally, especially among younger generations, and has become a platform for influencers and marketers to engage with a broad audience.

1. How many people use TikTok?

TikTok will boast an enormous user base of over 1.8 billion global users in 2024. This fact not only emphasizes the platform’s massive size but also its ability to connect with people all over the world. For marketers, it’s crucial to know that TikTok isn’t just for specific groups; it’s a platform that can be used for diverse audiences. This expansive user base offers marketers the chance to target specific niches as well as embark on global campaigns, depending on their objectives.

2. What are TikTok's User Audiences?

TikTok’s user demographics are diverse, with 41% aged 16 to 24 and 35% aged 25 to 34. While TikTok initially drew in younger users, it has since captivated individuals of various age groups. This broadens the benefits for marketers, enabling them to craft content that reaches both younger and older audiences. Marketers can come up with strategies that appeal to the unique interests and preferences of different age groups, broadening their reach and impact.

3. Daily Active Users (DAUs)

TikTok will record over 800 million daily active users worldwide in 2024. This high daily engagement highlights the platform’s addictive appeal. Marketers can harness this by creating content that not only grabs users’ attention but also encourages interaction. Encouraging likes, comments, shares, and user-generated content can amplify your brand’s presence and message within the TikTok community.

4. Average Time Spent on TikTok?

On average, users spend approximately 52 minutes per day on TikTok. This statistic underscores the platform’s ability to grab the attention of its audience, with users willingly dedicating significant time to scrolling through TikTok’s short, entertaining videos. For marketers, it emphasizes the importance of crafting content that quickly seizes and retains viewers’ interest within this relatively brief time frame.

5. TikTok's Global Impact?

TikTok’s worldwide footprint is huge, with downloads in over 200 countries and regions, and 155 countries boasting at least 10 million TikTok downloads. This extensive global reach empowers marketers to tailor their campaigns to specific regions or embark on international campaigns. Grasping regional trends and cultural subtleties will be essential for marketers looking to expand their reach and engage with diverse global audiences.

6. Influencer: TikTok Marketing?

Influencer marketing on TikTok wields significant influence, with 71% of users more inclined to make a purchase based on a TikTok influencer’s word of recommendation. Partnering with TikTok influencers can significantly increase brand awareness and drive product sales. Marketers must choose influencers whose audiences are similar to their target demographic and create authentic and engaging campaigns that appeal to both the influencer’s style and the platform’s user base.

7. TikTok Video Views?

TikTok users collectively consume more than 1 trillion videos annually, underscoring the platform’s emphasis on short, visually appealing videos. For marketers, this fact reinforces the need to create compelling, eye-catching videos that stand out in users’ feeds. Crafting content that motivates users to watch, like, share, and engage is pivotal to maximizing TikTok’s potential for brand visibility and engagement.

8. Hashtag Engagement?

TikTok users exhibit a keen interest in hashtags, with posts that incorporate at least one hashtag getting 38 percent more engagement. Marketers can capitalize on this by employing relevant and trending hashtags to contribute to the discoverability of their content. Additionally, formulating unique and branded hashtags can encourage community participation and elevate campaign shareability.

9. Branded Hashtag Challenges?

Branded hashtag challenges on TikTok amass an average of 8.5 billion views, cementing their status as a potent marketing tool. These challenges not only amplify brand visibility but also spur user-generated content and engagement. Successful branded challenges often hinge on creativity and user participation, transforming consumers into brand advocates.

10. TikTok Advertising Growth?

TikTok’s advertising revenue is projected to eclipse $14 billion in 2024. This significant growth underscores businesses’ increasing interest in TikTok advertising. Marketers should explore a gamut of advertising options, encompassing in-feed ads, branded effects, and hashtag challenges, to harness TikTok’s advertising potential and effectively reach their target audience.

11. User interaction?

TikTok users actively engage, with 86% leaving comments on videos and 63% extending likes. This robust interaction landscape offers marketers the opportunity to cultivate a sense of community, foster brand loyalty, and amass invaluable user feedback. Responding to user comments and engaging with the TikTok community can bolster brand-consumer relationships.

12. TikTok's Influence on Buying Decisions

More than 50% of TikTok users have encountered a product or service advertisement on the platform. This fact spotlights the platform’s sway over consumer behavior. Marketers can leverage this by crafting compelling and visually striking ads that spur conversions. Leveraging user-generated content and reviews can further amplify trust and credibility, culminating in more conversions and sales.


In conclusion, grasping these TikTok insights for 2024 is indispensable for marketers seeking to harness the platform’s vast potential. TikTok’s diverse user base, engagement avenues, and fast-growing advertising ecosystem render it a prized channel for engaging a multitude of audiences. By aligning marketing strategies with these insights, marketers can optimize their TikTok presence and attain success on this dynamic and rapidly evolving social media platform. Stay inventive, adapt to trends, and seize the full extent of TikTok’s ever-expansive potential for marketing.

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