Best Instagram Statistics You Must Know

Best Instagram Statistics You Must Know in 2024

In our fast-paced online world, it’s extremely important.for marketers to know what’s going on and stay up-to-date with the newest trends and numbers, especially when it comes to Instagram. In this blog, we’re going to take a closer look at 12 really important Instagram statistics for 2024 that every smart marketer should know about.

To put it this way: Instagram is like a big, bustling marketplace where lots of people hang out. If you want to sell your products or tell people about your brand, you need to know what’s happening in this marketplace. That’s where these Instagram statistics come in handy. They’re like a map that shows you where the crowds are, what they like, and how to grab their attention.

So, by the time you finish reading this blog, you’ll be armed with valuable information that can help you navigate this bustling online world and make a real impact on Instagram. Let’s dive right in!

1. User Base Growth:

Instagram’s user base continues to soar, with over 1.4 billion monthly active users in 2024. This immense audience presents a treasure trove of opportunities for marketers to reach a wide range of potential customers. 

Whether your target demographic is teenagers, young adults, or older individuals, you’re likely to find a substantial portion of them actively engaging on Instagram. This broad user base ensures that no matter your niche or industry, you can find a relevant audience on this platform.

2. Global Demographics:

Instagram’s demographics lean towards a younger audience, with approximately 71% of its users being under the age of 35. This youth-oriented user base makes it an ideal platform for brands targeting millennials and Generation Z. 

If your products or services align with the preferences and interests of these age groups, Instagram should be a focal point of your marketing strategy. 

However, it’s essential to keep in mind that older demographics are also increasingly joining the platform, offering a diverse audience to which you can tailor your content.

3. Stories Engagement:

Instagram Stories have evolved into a powerful feature, boasting 500 million daily active users. These ephemeral, short-lived posts are perfect for delivering time-sensitive content, promotions, or behind-the-scenes glimpses of your brand. 

The Stories format encourages real-time engagement, as viewers know the content won’t be available for long. This prompts users to regularly check in and interact with Stories, making it an indispensable tool for marketers looking to create a sense of urgency and connect with their audience on a personal level.

4. Video Dominance:

Visual content reigns supreme on Instagram, with videos taking the lead and receiving 38% more engagement than static images. This shift towards video content signifies a preference among users for dynamic and interactive visuals. 

For marketers, it means that investing in video production, whether through short clips, reels, or IGTV, can yield significant returns in terms of user engagement and brand awareness. 

The ability to convey your message, showcase products, or share stories through video can set your brand apart in a crowded digital landscape.

5. Influencer Marketing:

The effectiveness of influencer marketing on Instagram is well-established, with a staggering 90% of marketers finding it a valuable strategy for brand promotion. Influencers have the power to authentically connect with their followers and endorse products or services in a relatable manner. 

This authenticity resonates with consumers and can lead to increased trust and conversions. When planning influencer collaborations, consider influencers whose values align with your brand, ensuring that partnerships feel genuine and resonate with your target audience.

6. Shopping Features:

Instagram’s shopping features have gained traction, with 70% of shoppers turning to the platform for product discovery. This means that consumers aren’t just scrolling through images for inspiration; they’re actively looking for products to purchase. 

For businesses, this underscores the importance of setting up a shoppable Instagram storefront, tagging products in posts, and leveraging Instagram’s shopping tools to facilitate seamless purchasing experiences for customers.

7. Hashtags Impact:

Posts that include at least one hashtag receive 12.6% more engagement than those without. Hashtags serve as navigational tools for users, helping them discover content that aligns with their interests. 

When crafting your posts, conduct hashtag research to identify relevant and trending hashtags within your niche. Striking the right balance between popular and niche-specific hashtags can help extend your reach and connect with a broader audience.

8. User-Generated Content:

User-generated content (UGC) is a persuasive tool, with 85% of users finding it more credible than branded content. 

Encourage your customers to share their experiences with your products or services on Instagram, and showcase UGC in your marketing efforts. 

It not only fosters trust but also allows your loyal customers to become advocates for your brand.

9. Time Spent:

The average Instagram user spends 30 minutes per day on the platform. This daily interaction presents a significant window of opportunity for marketers to engage with their audience consistently. 

To make the most of this time, focus on delivering captivating content that resonates with your target audience, whether it’s through visually appealing posts, Stories, or interactive features.

10. Instagram Ads:

Ad spending on Instagram is projected to reach $22.89 billion by 2024. This substantial investment highlights the confidence that businesses have in the platform’s advertising capabilities. 

As a marketer, understanding how to craft compelling Instagram ads that stand out amidst the competition can be a game-changer for your brand’s visibility and conversion rates.

11. Explore Page:

Over 50% of Instagram accounts use the Explore page each month, making it a valuable feature for content discovery. 

Appearing on the Explore page can significantly boost your content’s visibility, reaching users who may not follow your account but share similar interests. 

To increase your chances of appearing here, create high-quality, engaging content that resonates with a broad audience.

12. Engagement Metrics:

The highest engagement on Instagram occurs on Wednesdays at 11 a.m. Timing your posts strategically can enhance their visibility and engagement rates. 

While this statistic offers a general guideline, it’s essential to analyze your specific audience’s behavior to pinpoint the optimal posting times for your brand.


As we enter 2024, Instagram remains a powerful platform for marketers. With its ever-growing user base, diverse demographics, and innovative features, it offers a wealth of opportunities to connect with your audience and drive results. 

Whether it’s through influencer partnerships, creative storytelling, or strategic hashtag usage, understanding these crucial statistics will help you make the most of your Instagram marketing efforts.

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