Let’s talk about your brand. It is somewhat of an ethereal thing. Simply put, it is the personality of your business. It can express whatever you want it to but is very important because it will be first in the minds of people when they think of your company. This is how your customers and future customers will recognize you. When people hear your company’s name, that name influences how they think and if they want to buy from you.
How do you write a brand vision?
- All vision statements must be short and unambiguous.
- Be ambitious, but keep it simple.
- Keep it specific to your business.
- Align with business values.
- Make sure your vision statement, mission statement, and values align.
- Dream big.
- Use a formula.
- Commit to your brand vision statement.
Branding starts with two essential statements:
Your vision statement defines your long-term aspirations. It explains why you’re doing what you’re doing and the ultimate good you want to achieve through your success. Think of your vision as a picture of where you ultimately want your work to lead you.
Your mission statement defines the purpose of your work and the effect you intend to have on the world around you. It states what you do for others and the approach you follow as you aim to achieve the aspirations you’ve set for yourself, your organization, or your business. Think of your mission as the route you’ll follow to achieve your vision.
Think carefully about your brand and how you want your business to be perceived. Once you develop this idea, it needs to remain constant. People don’t like to be confused by inconsistency, such as changing logos and company names. Customer loyalty is crucial and takes years to develop, and you don’t want to lose because of small mistakes or oversights.
Once you have worked hard to build up a business, have earned the trust of your customers and clients and they rely on you, your brand will carry your message of quality and integrity.
To learn more, watch for Wise’s soon-to-be-released Learning Series ebook on branding and its importance to your company’s identity and success.