An Executive Summary: Your Executive Summary should engage the reader quickly. Describe the type of freight broker business you operate and its current status.
Give a brief overview of each section of your plan. For example,
- Explain the nature of the business you are running.
- Who runs the company
- What is your customer base?
- What makes your business successful
- Describe your target market
- Provide an overview of your finances
Describe your company: In this section, describe your company. Discuss its current format and history, including any milestones it has already reached. Add a section that summarizes the services you offer. Do you do local shipping? Nationwide? Worldwide? Tell the reader exactly what you do.
Market Analysis: Give the reader an overview of the entire freight brokerage industry in this section. Answer the following questions in the industry analysis section of your freight broker business plan:
- How big is the freight broker industry?
- Is the market increasing or declining?
- Who are the key players in the market?
- What are the top suppliers in the market?
- How is the industry changing?
- How will the industry grow over the next 5 to 10 years?
Organization and management: Your next step should be to describe how your freight broker business is structured as a legal entity (e.g., sole proprietorship, LLC, partnership). Create a business organizational chart that shows employee ranks clearly.
Competitive analysis: Every company has competition, and stakeholders expect you to be familiar with the major players in your field. Write a brief description of each of your direct and indirect competitors (a paragraph or two).
Marketing and Sales Strategies: Describe how you will market your freight broker business and the marketing tactics you will employ to spread the word about it.
Operations plan: Describe how many people you plan to hire (if any) and what their duties will be. Describe several upcoming milestones. Establishing a new company may include hiring and training employees, designing your facility, and other steps. You should also list the date you hope to break even or start making at least as much money as you’re spending.
A Financial Projections:The purpose of this section is to show investors how you plan to grow your freight broker business over the next five years. It’s basically just a breakdown of where your revenue comes from and what expenses you expect to incur. If you’re seeking funding, this is where you explain how much you need and how you plan to use it.
Appendix: Finally, in this section, you can include any additional information not included in the plan, such as photos, logos, and blueprints.