Executive Summary Of The Business Plan

What is an Executive Summary?

An executive summary is an essence and an essential part of the business plan. It provides a short, concise, and optimistic overview of the business, aims to capture the intended stakeholders’ attention, and provides them with a thoughtful glimpse of business nature.

The Executive Summary concise the Company’s mission and goals, how a business will start or perform its operations, and how it is looking forward to the future outlooks keeping in view the market and industry trends. The business plan aims to convince banks, debtors, and investors and a strategic road map for the management.

Elements to Include in Your Executive Summary for a Startup Business

  • Introduction –draws a complete picture of the organization’s aims and objectives and how they will be achieved.
  • Opportunity – explains the need or the opportunity and how a business will serve the market.
  • Business model – details the products or services, which will make them appealing to the target market and revenue streams.
  • Target market – classifies the customer base to be targeted.
  • Competition – identifies the competition, competitive advantages, and strategies for getting market share. 
  • Marketing and sales strategy – briefly outline the plans for marketing products/services.
  • Financial analysis – summarize the financial highlights for the next five years.
  • Management – presents the owners and the key staff members and the expertise they bring to the venture.

The Executive Summary includes information about achievements, growth plans, expansion plans, and established businesses marketing strategies. An executive summary outlined for an established business includes: 

  • Business information – Gives a brief history of the business, when and where it was formed, products or services, owners and key employees, statistics such as the number of employees, and business locations.
  • Business highlights – define the business’s evolution and how it has grown, including year-over-year revenue increases, profitability, increases in market share, and customer numbers.
  • Financial Summary – if the purpose of updating the business plan is to seek additional financing for expansion, it gives a brief financial summary.
  • Future goals – describes the goals for the business. If the business seeks financing, explains how additional funding will be used to expand the business or otherwise increase profits.

We know exactly what investors are looking for in a business plan. Wise Business Plans has helped hundreds of businesses obtain the plans they need. You want a business plan that delivers – on effective strategy, win you contracts. Give us a chance and we will create a business plan for you.

In the guide below, we explain other business plans in more depth, That will help you in getting business plan you need.

  • Bank Business Plan At Wise, we believe that to be true, and we’ve seen, over and over, the difference a well-crafted business plan can make. Writing and designing a plan to help our clients secure bank funding – arguably one of the hardest parts of being a business owner — is something we’re committed to doing well.
  • Investor Business Plan A Wise custom-crafted Investor Business Plan is tailor-made to showcase your startup or expansion concept as you work to acquire funding from investors. If you’re looking to raise capital through equity funding from venture capitalists (VCs), angel investors or private investors, the Investor Plan is the right choice for you.
  • Strategic Business Plan When it comes to business strategy, We all know a strong business plan is the foundation of a successful company. Without it, everything is subject to collapse at any time.
  • Nonprofit Business Plan Building a strong nonprofit requires not only careful market research on many levels, including a deep understanding of both the client base and potential sources of continuing cash flow, but a long-term outline for achieving success.
  • Franchise Business Plan Becoming a franchisee is a little like getting into a good college: You have to prove that admitting you into the brand family will benefit the company and that you will be an asset to not only its financial operations but its good reputation.
  • L-1 Visa Business Plan An Intracompany Transferee (L1) Visa allows your company to bring management talent from an affiliated foreign office to your U.S. facility, or to bring in management to create a U.S. branch.
  • E-2 Business Plan Obtaining an (E2) Treaty Investor requires carefully presenting the facts about you and your business to the United States Citizenship and Immigration Services (USCIS) in a clearly written, easy-to-follow business plan. Your plan should provide solid financial projections and clearly emphasize your qualifications.
  • EB-5 Business Plan The EB-5 visa business plan initiative, a federal program making it possible for foreign citizens to get a permanent residency green card, is making the American dream come true for entrepreneurs from around the world. United States Citizenship and Immigration Services (USCIS) require careful planning to succeed.
  • EB-5 Regional Centers Regional centers are a good choice for investors whose main objective is residency status rather than hands-on management of a project of their own and the program allows the investor to apply for a visa for immediate family, also.
  • M&A Business Plan merging your vision and goals with the dreams, concepts and commitments of someone else. A professionally prepared Merger Business Plan can smooth the way, letting you get back to business fast.
  • Pitch Deck Our professionally prepared and designed business plan pitch decks are specially crafted to wow from the first slide. The ideal pitch deck exposes a need and shows how a client’s concept can fill that need. We help clients back up this point with solid market research.
  • Private Placement Memorandum Our professional private placement memorandum writers are proud to offer this service to Wise clients, putting their decades of experience to work creating documents that compelling to investors.
  • Feasibility Study you don’t need a crystal ball to find out. The oracle of the business world is a professional feasibility study, and it can be one of the most valuable parts of your business planning process.
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<div>Joseph Ferriolo <i class="fab fa-linkedin" style="color: blue"></i></div>
Joseph Ferriolo
Director at Wise Business Plans®
Joseph Ferriolo is the Director of Wise Business Plans. He has overseen over 15,000 written business plans during his tenure, raising over $1BN in funding and providing 30K+ consulting hours for startup companies.

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