Marketing Plan for Business Plan

The Marketing plan section of your business plan outlines your marketing strategy and tactics for promoting your products or services to your target customers. This section should explain how you will reach your customers, create brand awareness, and generate sales.

Why Marketing Plan is Important for Business Plan?

The Marketing Plan is important because it outlines how your business will effectively reach and connect with its target audience, build brand awareness, and drive sales and revenue growth.

It helps investors and partners understand how you will reach and engage your target customers, differentiate your products or services, and build brand awareness.

You can download the business plan samples written by our MBA professionals. We have added marketing plan in our business plan examples. You can download and use these real life business plans. 

What to Include in Marketing Plan for Business Plan?

Here are some key components to include in your Marketing Plan:

Unique Selling Proposition (USP)

Explain what sets your product or service apart from the competition and how it benefits your target market. For example, your USP might be that your luxury watches are handcrafted by master watchmakers using only the finest materials, resulting in unparalleled precision and beauty.

Marketing Mix

Marketing Mix describes your strategies for product, price, promotion, and place (distribution). For example, your product strategy might include offering a limited edition collection of watches each year to create exclusivity and scarcity.

Your price strategy might be to charge a premium price that reflects the quality and craftsmanship of your watches.

Your promotion strategy might include partnering with high-end fashion magazines and influencers to showcase your watches. Your distribution strategy might include selling your watches through exclusive luxury retailers in select markets. You can follow our full guide on marketing mix.


The Goals component of the Marketing Plan outlines the specific objectives that the business aims to achieve through its marketing efforts.

These may include increasing brand awareness, generating leads or sales, expanding into new markets, or building customer loyalty. Goals should be specific, measurable, achievable, relevant, and time-bound (SMART).

Keys to Success

The Keys to Success component of the Marketing Plan identifies the critical factors that will enable the business to achieve its marketing goals.

This may include developing a unique value proposition, building a strong brand image, establishing strategic partnerships, offering exceptional customer service, or leveraging new technologies or trends.

Marketing Campaigns

The Marketing Campaigns component of the Marketing Plan outlines the specific tactics and activities that the business will use to reach its target audience and achieve its marketing goals.

This may include advertising, public relations, social media, email marketing, content marketing, events, promotions, or other tactics. Each campaign should be aligned with the overall marketing strategy and budgeted accordingly. The Marketing Campaigns section should also include a timeline, metrics, and a plan for monitoring and optimizing campaign performance.