Executive Summary for Business Plan

The executive summary of business plan is a brief overview of your entire business plan that highlights the most important aspects of the plan, including the business model, target market, competitive landscape, financial projections, and growth strategies.

Even though it is the first section in your business plan, you should write it last.

Why Executive Summary is Important?

The Executive Summary is important because it is often the first part of the business plan that potential investors, lenders, or other stakeholders will read.

It should provide a clear and concise summary of the key points of the plan, and make a compelling case for why the business is a good investment opportunity.

An executive summary that does not capture the reader’s attention will not prompt them to read further.

What to Include in Executive Summary?

Here are some key components to include in your executive summary:


Briefly introduce your business and its purpose. This should clearly describe what your business does, who it serves, and what sets it apart from competitors.

This could be a proprietary technology or process that gives the business a competitive advantage.

It could also be a highly skilled team with specialized knowledge and expertise in their industry. Whatever the unique success factors may be, it’s important for businesses to identify and document them in this section of your plan.

Problem/ Opportunity

Highlight the key problem or need in the market that your business is addressing. Explain the issue that your business is addressing, and what makes your solution unique. Whatever the unique success factors may be, it’s important for businesses to identify and document them in this section of your plan.


Explain how your product or service solves the problem you identified. Describe the benefits and advantages of your solution.

Target Market:

Outline your target market and provide detailed information about your ideal customers. Who are they? What are their needs and pain points? How does your product or service meet their needs?

Market Size:

Explain the size and potential growth of the market you are entering. Use statistics and data to support your claims and show the viability of your business.

Marketing Strategy:

Detail your marketing strategy, including your target audience, channels of distribution, and promotion tactics. Show how you plan to reach and engage your customers to grow your business.

Business Model:

Describe your business model, including how you will generate revenue, how you will deliver your product or service, and how you will scale your business.


Define your business objectives, including your short-term and long-term goals. Be specific and measurable in your goals, and show how

Financial Information:

Provide financial information such as your revenue, Net Income projections for the next five years, direct Expenses, gross Profit, funding requirements, and any financial milestones you have achieved.o

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