Business Plans for Buying a Franchise: What to Include?
Table of Contents
What Lenders, Franchisors, and Investors Expect to See
Buying a franchise is a great way to enter business with a proven model—but to get approved by the franchisor, lender, or SBA, you need a professional business plan that clearly shows how you’ll operate, fund, and grow your unit.
Here’s what a franchise business plan must include:
1. Executive Summary
A high-level overview of:
- The franchise you’re buying
- Your ownership structure
- Funding needs and purpose
- Brief timeline and goals
Pro tip: Include the franchisor name and how many units they currently operate.
2. Franchise Overview
- Description of the franchise concept
- Company background & growth history
- Details on your franchise agreement and territory
Show that you understand the brand and your obligations as a franchisee.
3. Your Business Location & Model
- Physical or digital location
- Site selection details (if applicable)
- Daily operations plan
- Staffing needs and shift coverage
Mention if you’ve signed a lease, scouted a site, or are working with brokers.
4. Market Analysis
- Target demographics for your area
- Competitive analysis (other locations, similar businesses)
- Local market demand and economic trends
Use actual data on your ZIP code or metro area to support your case.
5. Marketing & Sales Strategy
- How you’ll acquire and retain customers
- Local promotions, digital ads, social media, etc.
- Support provided by franchisor (brand kits, national ads)
Franchisors love seeing proactive local marketing efforts.
6. Management & Team
- Owner/operator background
- Prior business or franchise experience
- Roles and responsibilities for key staff
Include your resume and any relevant licenses or certifications.
7. Funding Request & Use of Funds
- How much you’re requesting (loan, equity, personal capital)
- Breakdown: franchise fee, build-out, equipment, working capital
- SBA 7(a) or conventional loan alignment
Be specific—vague numbers reduce trust.
8. Financial Projections (5 Years)
- Profit & loss, cash flow, and balance sheet
- Assumptions for revenue and expenses
- Break-even analysis
- Franchise royalty and marketing fee impact
Include data from Item 19 (FDD) if available.
Final Thought
Franchise buyers aren’t just investing in a business—they’re proving they can run it successfully. A detailed, customized business plan shows you’re ready to lead.
