The Most Effective Thing for E-Commerce: Push-Ads
Table of Contents
A push ad is a paid advertisement that looks like a notification from a messenger. A push ad looks like a personal message or an important notification from a website that appears on the screen on top of other open windows. The uniqueness of the format lies in the fact that it is hard not to notice it. Push ads can be sent to different devices: computers, smartphones, tablets, etc. In this article, we will tell you why this is the best solution for e-commerce.
Push Notifications and Push Ads: What's the Difference?
Regular push notifications sent by applications usually have an informative function: to notify users of new messages in messengers and social networks or to encourage users to visit the application. On websites, push notifications usually show news or promotions of the site itself.
A promotional push notification is a paid advertisement that looks like a messenger notification. To start receiving ad push notifications, one must agree to receive them. In doing so, a person will continue to receive push ads even when they leave the site where they signed up for them.
How Push-Ads Work
While most Internet users have adapted to the abundance of advertisements and ignore banner ads, push notification ads have one significant advantage: they are placed on the screen on top of other windows, and on a laptop in the bottom right corner. Maximum external similarity to a message from a messenger voluntarily or involuntarily forced to view its content. The message remains on the screen for several minutes so that the user has time to familiarize himself with its content and click on it.
The push consists of:
- A large, attractive photo that conveys the meaning of the offerer;
- A small icon that complements the main picture;
- Headline – the main element to attract the user;
- Message Text – text to convey the main thought of the offer.
Subscription Mechanism
So, the user sees a push on the screen. But which users will get the push? Any site can place a small piece of code to subscribe to pooches. For site owners, this is one way to monetize their resources. When the user finds himself on a page that has this code, he will see an offer to subscribe to notifications. Since the subscription is completely voluntary, it is possible to ignore the request.
The process of subscribing to push ads is completely anonymous, the user does not need to leave his personal data. His consent to subscribe is encrypted with a code that cannot be copied. After subscription, the user is added to the database of the advertising network with which the site owner cooperates.
Advantages of Push Advertising
If you compare pooches to other ad formats, they certainly have their pros:
100% Visibility
One of the main advantages of the format is its almost 100% visibility. It is difficult for Push to get lost on the page among other ads. It appears in a place where the user’s attention is always focused: on top of other windows on mobile or in the right corner of the computer screen.
Push Ads Are Only Seen by Real People
Push ads are seen by real people who have subscribed to push notifications themselves. There are no other ways to become a recipient of advertising.
Low Cost of Push Traffic
Compared to the cost of Facebook ads or other formats, push traffic costs much less. Push traffic can be bought using the CPC (cost-per-click) model.
Loyal Content Policy
Push advertising is attractive because of its loyalty: its main difference from Facebook, Google Ads, and other traffic channels is that it allows you to advertise to the widest possible pool of offers without resorting to cloaking. Verticals like sweepstakes, and Nutra are allowed and available on push traffic. This means you won’t get any bans and you don’t have to resort to constant tricks.
Best Verticals for Push Ads
The audience that subscribes to push can be quite different, so predicting which vertical is the best fit is difficult. There is a pool of verticals that are considered suitable for push traffic in general. As a rule, these are sufficiently simple offers that don’t require a lot of work from the user:
- E-commerce.
- Nutra.
- Subscriptions.
- Mobile.
- VPN.
- Games;conversion.
- Finance.
- Sweepstakes.
- Binary Options.
Only outright fraudulent offers, questionnaires, where you have to leave your card number, tech-support offers, autoloaders offers (even for countries where they are allowed), and other illegal offers, are banned.
Conclusion
Push ads are a powerful tool for e-commerce that helps to effectively capture the attention of users due to their high visibility and ease of perception. By skillfully utilizing push notifications, companies can significantly increase reach and conversion rates, turning potential customers into actual buyers. If you want to strengthen your marketing campaigns and achieve better results, consider incorporating push ads into your promotional strategy.
FAQs
What are push ads and how do they work?
Push ads are paid advertisements that appear as notifications on a user’s device, such as a computer or smartphone. They pop up on top of open windows, making them hard to ignore. Users must opt in to receive these ads, and once subscribed, they will continue to receive them even after leaving the website where they signed up.
How do push notifications differ from push ads?
Push notifications are typically used for informational purposes, such as alerting users about new messages or updates on an app or website. In contrast, push ads are a form of paid promotion that appear as personal messages, designed to capture user attention with attractive offers.
What are the benefits of using push ads for e-commerce?
Push ads offer high visibility since they appear on top of other windows, ensuring they are noticed. They are shown only to real users who have subscribed to notifications, and they tend to be more cost-effective compared to other advertising formats like Facebook or Google Ads. This makes them an attractive option for e-commerce businesses.
Which industries can benefit the most from push ads?
Push ads are especially effective for industries like e-commerce, finance, gaming, VPNs, and sweepstakes. These sectors often have simple offers that don’t require much effort from users, making them a good fit for push advertising.
Is push advertising safe and legal?
Push advertising is legal and safe as long as it adheres to platform guidelines. However, fraudulent offers, such as scams requiring card information or promoting illegal activities, are banned. Legitimate businesses in industries like e-commerce, finance, and gaming can safely use push ads to promote their services.
