Email Signature Tips: Boost Brand Identity & Professionalism

Crafting a professional email signature is more than just a name. It is a crucial part of an email that helps increase brand awareness and credibility. An email without a professional signature is considered weak and unprofessional, especially if you are representing your brand.

Have you come across a person who does not have a signature? Of course not! Similarly, why should you send business emails without a professional email signature? Your brand will not stand out and radiate success if your email is weak. Effective email signatures tell the recipient who you are and what you do. But keeping your emails personalized is also important.

In this blog, we will share ways in which email signature impacts branding and its importance.

Why Are Email Signatures So Powerful?

Email signatures are powerful because they hold all the important elements of your overall brand. Also known as a branded email signature. A branded email signature is when your signature at the end of an email incorporates a brand image. That includes important elements like your full name, your job title, contact details, brand image, socials, and much more. All these things indicate a solid brand identity and make your brand stand out from the industry crowd.

An email signature branding also allows your customers to perceive your company as a successful and well-established brand while sharing crucial contact information professionally. Just like business cards are a means of business identity, an email signature does the same thing but electronically via emails and messages.

What Role Branding Plays in an Email Signature?

Branding gives your company recognition and an identity. It allows more people to learn about your brand and what it stands for. When you work for a company, that company is your identity to other companies.

With strong branding, more customers remember you. The elements that customers remember in a branded email signature include text, fonts, colors, etc.

Companies usually create customized email signature templates that can be used with every email. Employees can also send these to establish meaningful relationships with other businesses.

Let’s Make This Simple…

Implement These Tips for a Branded Email Signature

To develop a unique and powerful branded email signature, you will need a combination of technical and creative tools. Follow the steps below when creating a branded email signature.

Technical Aspects

Creative Aspects

Once you have created an aesthetically pleasing email signature. 90% of companies use one email signature for their brand. You can use it with every email with the help of an email signature management platform.

Why Do Brands Utilize Email Signature Management Platforms?

These platforms are used to maintain a consistent theme when sending out emails, especially emails sent out by employees daily. It ensures no email goes through without signature branding.

Not only that, they make editing easy and reduce effort drastically. Maintaining solid brand presence and consistency. When organizations utilize this platform, they greatly impact how clients perceive them.

10 Guidelines For Email Signature Branding

If you want to develop strong signature branding, you will need to meet certain criteria and adhere to guidelines.

Step 1:

Email Signatures Must Be Part of Corporate Communication

Email signatures represent your brand, and if they are used as part of communication, it helps promote credibility and positivity. Most companies use one email signature for each department for example the sales team will have its own, the marketing team will have theirs, and so on.

Step 2:

Have a Fixed Email Signature

Your company needs to put a policy in place that only allows one official email signature to be used. The biggest issue with not having this policy is wrong contact information and customized branding which damages the reputation of a company.

This is why all companies must use email management software so that everyone is given access to one official email and cannot customize their designs.

Step 3:

High-Quality Email Signature

Your emails reach many different organizations and it is about your reputation. A professional and attractive email signature directly highlights what your brand stands for. It creates a good and impactful first impression. An attractive email signature with all the important information symbolizes legitimacy and trustworthiness. It gives your brand more recognition among others.

Step 4:

Avoid Using Other Fonts

Always use a font that is being used in the emails. For example, if your company uses XYZ font, your signature must have the same font.

Even the size matters, and we must focus on keeping it under 12 points for better visibility.

Step 5:

Signatures Must Be Coded Properly

Always get the help of a web designer to create your email signature using HTML. A lot of testing needs to be done before finalizing a design because if the email signature appears fine on Gmail, it doesn’t mean it will appear fine on iOS and Outlook as well.

Step 6:

Keep The Image Small For Your Email Signature

Email signatures with larger image-to-text ratios get sent to the spam folder. It also makes updating the template difficult.

Secondly, emails with large images have a heavier file size, which in turn affects the time it reaches and gets opened by the user. Those with slow internet or wifi may have trouble loading the email smoothly.

Conclusion

An email signature immediately makes the customer take you seriously. When we receive an email that has a very professional email signature at the end with the logo, contact information, name, etc. we immediately know it was sent by a well-reputed company. It is important to design an effective email signature for our brand.

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How A Professional Email Signature Symbolizes Strong Brand Identity