Sometimes it’s hard to tell if your online presence is up to the standards of your competition. Are you as active as your peers? Does your target audience use the same social media outlets as your marketing does? Are you taking the right steps to build your online presence, or would you get better results if you adjusted your process?
Over 70 % of business-to-business companies measure the success of social media based on how much traffic is sent to their websites. This is the No. 1 measurement that B2B companies use. If you use an internet site such as LinkedIn or Facebook, you are among the 68% of online adults in the United States who do so. If your Facebook business fan page has more than 100 fans, you are doing better than the majority of all users.
Are you using video to market your small business? Consider this: 73% of adult American Internet users watch videos on sharing sites such as YouTube.
And don’t forget about Twitter. If you post at least one Twitter update per day, you are among the top 15% most active Twitter users. If you have 200 Twitter followers or more, you are among the top 12% of Twitter users as measured by the number of followers. Also, potential customers are 47% more likely to visit your homepage if they follow your brand on Twitter.
Social media usage on mobile devices is increasing rapidly, and brands are spending more on mobile advertising. Make sure your website is mobile responsive and loads fast.
We live in an information-overloaded time and you have to find ways to stand out to get attention. Otherwise, you can get ignored like passing traffic. Find ways to stand out the way a good advertising billboard stands out on the roadside. Use images and link them to great content from industry experts.
Of course, it isn’t necessary to use social media to benefit your business, but it is a very popular tool that can be a real advantage when putting consistent and effective use.