When it comes to selling, buying, raising capital, or planning for growth, knowing the true value of your business is essential. At Wise Business Plans, our professional business valuation services give entrepreneurs, investors, and business owners the clarity they need to make confident financial decisions. Our team of U.S.-based MBA analysts and financial experts use proven valuation methods to ensure accuracy, credibility, and compliance — whether for investors, banks, or strategic planning.
A professionally prepared valuation does more than calculate numbers — it builds trust and confidence. With an independent valuation, you can:
At Wise Business Plans, we combine real-world market data with financial modeling expertise to deliver valuation reports you can rely on.
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Don’t rely on guesswork when it comes to one of your biggest assets. Contact Wise Business Plans today to receive a professional business valuation report that delivers clarity, credibility, and confidence.



Our services are tailored for:
Most valuations are completed in 14-18 business days, depending on complexity and data availability. Wise Business Plans offers expedited services to meet tight deadlines, such as investor negotiations or loan application timelines.
Pricing depends on your industry, company size, and scope. Wise Business Plans provides tailored quotes to fit your needs.
If already operating in business, we typically request financial statements (3 years), tax returns, and relevant business performance data.
Yes — our valuation reports are built to meet the standards expected by investors and financial institutions.
Absolutely. Our insights highlight strengths and uncover opportunities to enhance future worth.
We use a blend of recognized valuation methodologies to ensure accuracy and trustworthiness:
A practical overview of common methods, when to use them, and what inputs matter. Use this to triangulate value for SBA, investor talks, partner buyouts, or M&A.
| Approach | Method | Best For | Core Inputs & Notes |
|---|---|---|---|
| Income | Discounted Cash Flow (DCF) | Growing firms with reliable forecasts | FCFF/FCFE, WACC/cost of equity, terminal value, working capital & CapEx schedules, scenario analysis. |
| Income | Capitalization of Earnings/Cash Flow | Stable, mature businesses | Normalized EBITDA/earnings, cap rate, steady growth assumption; simple & lender-friendly. |
| Market | Guideline Public Company Method | Industries with clear public comps | EV/EBITDA, EV/Revenue, P/E; adjust for size, growth, and marketability; often includes DLOM. |
| Market | Guideline Transaction (Precedents) | Active M&A markets | Private/public deal multiples; consider control premiums, synergies, and deal terms comparability. |
| Market | EBITDA Multiple Method | Quick EV estimate using comps/broker data |
Enterprise Value ≈ Normalized EBITDA × Market Multiple
i
EV (Enterprise Value) is the value of the entire firm (equity + net debt). To get equity value, subtract net debt and any other agreed adjustments. Derive the multiple from public comps, precedent transactions, or industry sources; adjust for size, growth, and marketability (DLOM). Then subtract net debt to estimate equity value. |
| Market | Industry Rules of Thumb | Quick triangulation | Simple revenue/EBITDA multiples common in niches; useful sanity check, not stand-alone for high stakes. |
| Asset | Adjusted Net Asset Value (ANAV) | Asset-intensive/holding companies | Restate assets & liabilities to FMV; M&E and real estate appraisals; useful floor/backstop. |
| Asset | Liquidation Value (Orderly/Forced) | Non-going concerns / wind-down | FMV less liquidation costs; time horizon matters; often a lower-bound estimate. |
| Venture/PE | VC Method | Early-stage startups | Exit multiple & valuation at horizon; discount by target return; heavy sensitivity to assumptions. |
| Venture/PE | First Chicago | High uncertainty with paths | Probability-weighted best/base/worst scenarios; ties to milestones and capital tranches. |
| Venture/PE | LBO Analysis | PE buyer lens | Debt capacity, covenant headroom, sponsor IRR; focuses on cash generation & deleveraging. |
| Special | Excess Earnings (MEEM) | IP-heavy/IRS contexts | Allocate returns to tangible/intangible assets; infer goodwill; documentation-heavy. |
| Special | Real Options | Staged, uncertain projects | Values flexibility (delay/expand/abandon); advanced modeling; complements DCF. |
Key inputs & adjustments: normalize financials (owner comp, one-time items), working capital needs, maintenance vs. growth CapEx, realistic growth & margins, and an appropriate discount rate/WACC. Consider control premiums, DLOC, and DLOM where applicable.
This tool is a simplified estimator for education only. For decision-making, use a full valuation: DCF, market comps, and an asset backstop with appropriate discounts/premiums.
Contact Wise Business Plans today to begin your professional business valuation — a lender- and investor-ready report designed to establish credibility, support funding or sale negotiations, and give you the confidence to make informed decisions.