5 Ways AI is Going to Change Marketing Forever
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Artificial intelligence may still sound like it’s something out of a science fiction movie, but it’s a real and current element of almost every industry out there right now. Marketing is no exception, given how AI has changed the entire landscape of the field and how brands engage with their audiences. Companies that embrace innovation already benefit from an advantage over their competition.
1. Hyper-Personalization at Scale
AI tools can easily scrape, gather, sort, and analyze information like browsing habits, purchase history, and engagement patterns. This kind of information lets you generate accurate, specific recommendations in real time. Streaming platforms like Netflix and Spotify already do this. Each person gets different recommendations for what to watch or listen to based on what they’ve engaged with in the past.
Email marketing can work the same way. AI can craft a message that feels unique and relevant to each person individually. Lip sync API can even create personalized videos that look like they were recorded for an individual, all with no manual editing needed.
2. Smarter, More Efficient Ad Targeting
Traditional digital ads were forced to rely on demographics and keywords, but AI makes ad targeting more specific than ever before. Behavior data points can look at the same information you use for personalization of marketing tools, and make sure that ads are being sent to the people they will resonate with most.
Platforms like Google Ads and Meta use these AI systems to optimize ad placements. They make sure that the right people see them at the right time, and have the ability to serve different ads from the same company to different people.
One of the biggest benefits of AI-driven ad targeting technology is that it can adjust your ads in real time. AI has the ability to analyze performance and tweak elements of the ad, like the headline, images, or who is receiving it, to improve reception and results.
3. AI-Generated Content and Automation
There’s almost no aspect of content creation that can’t be automated through AI. Platforms like ChatGPT can produce the written components, while programs like Canva have AI assistance that can make visuals to go along with your text.
For a long time, video was a stumbling block for realistic AI content creation, but even that is not an issue anymore. AI-powered tools can make flawlessly realistic videos, insert voice-overs, and do animation.
4. Conversational AI and the Future of Customer Service
The days of chatbots working on a basic script and offering no flexibility in conversation are dead. Chatbots today can understand the context of a conversation, respond with an appropriate tone, and even understand when a customer is getting frustrated.
Businesses now rely on chatbot tools like Drift and Intercom to handle customer service. The tools are able to guide customers through general processes, answer common questions, and upsell customers. This leaves your actual customer service team free to handle the more complex situations that need a human touch.
Incoming AI technology will take this even further as it perfects natural and engaging conversations. Don’t be surprised if within a couple of years, it’s able to mimic human empathy and other emotions with ease.
5. Predictive Analytics and Data-Driven Decision Making
Marketing has always used analytics and based their decisions on data. AI just allows more data to be analyzed more quickly, improving the speed and accuracy of data-driven decisions.
E-commerce brands can now use AI to figure out what products a customer is most likely to purchase next. You can incentivize this to happen by sending them discounts or recommendations that include those products.
AI tools can also help you figure out what public opinion is or will be on a new product. You can avoid the issue of a launch flopping because you just didn’t have enough information to figure out if it would be a success or not. This kind of customer insight is valuable because it helps minimize the number of decisions made on intuition and replaces them with fact-based analysis.
Conclusion
Marketing has always been about appealing to the people you want as customers and making them want to buy into your product or service. One of the best ways to do that is to appeal to them on a personal level across your entire content creation and marketing strategies.
With AI, you can reach a higher level of personalization and target your ads better with far less time and effort than it would have taken an entire marketing team before.
