Three Economic Scenarios Marketers Should Plan for Now

Good information on marketing…

Rapid economic growth may also bring the specter of inflation. If you can manage the spread—enjoying the benefits of rising prices for your product or service while mitigating the effect of increasing prices for inputs—you can actually enhance your margins. One way to accomplish this is by shifting your short-term marketing strategy to focus on customers who buy more frequently and/or are less sensitive to price. You’ll get more return from them than by focusing on increasing the quantity of customers, especially if your workforce resources temporarily limit output.

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