The purpose of a sign is to share needed information that guides the sign reader in making an appropriate decision based on the information provided.
Signs warn us, tell us where to go, when to go there and how to get there. They are a business requirement, in many cases, because of safety and regulatory issues. Most of us would be lost, literally, without the use of signs.
Before anyone ever enters your business, you probably have already caught their attention with signs that show business hours, reserved parking, reduced speed limits and loading and delivery areas, etc.
Inside our businesses, we use signs to direct visitors to various offices, departments and services, such as restroom facilities. Also, we use signs to control and adjust the access and flow of people to different areas and to warn them of hazards and restricted or private spaces.
Depending on the type of business that you own, the U.S. government may have requirements as to what signs are posted, and where they are required to be positioned. Such items as hazardous materials, safety conditions and employee and work related notifications are all government regulated.
Using the signage at your business to its best advantage is an important asset and one that can add to the ease and convenience in which your clients and visitors are able to access and understand your facility, it’s rules and services.