Passion is Good in a Business – Conciseness is Better in a Business Plan!

Is it true that you can have too much of a good thing? In the case of business plans, it is a very real possibility. A business plan needs to be comprehensive, but not overwhelming. When a business plan writer sits down to begin work, they look at all the aspects of a business that need to be covered, then they map out a plan to cover all of that without going overboard. It’s actually trickier than it sounds and part of the reason why business plan writers are in great demand year round.

To help illustrate the point, imagine putting into written words what a potential investor needs to know about a new product you are seeking financing to help launch. How much can you condense that information so that everything relevant is included and it is not so drawn out that even an eager reader loses interest or forgets the point you initially set out to make? Now extrapolate that over say – 8 areas. Can you still present everything that is relevant comprehensively and concisely?

If you are like most normal businessmen, the answer is no. There are two reasons for this – written presentations can be difficult to produce and many businessmen unintentionally focus too much on one thing and not enough on another. They forget that their target audience may not have the same knowledge base as they do. They get excited and spend a lot of time on a particular area they especially like. There’s no shame in it – that passion is what makes many business persons successful – but it doesn’t necessarily belong in a business plan which is why a business plan writer is often the best choice to produce a concise and comprehensive business plan.