Finding Your Small Business Niche: Business Models that Work.

Finding Your Small Business Niche: Business Models that Work.

A niche industry doesn’t have to be sexy to turn a profit. Some of the most lucrative small business in the world follow a model of success by marketing to under-served sectors of the communities they are located in. Matt Chasen of uShip explains how the company figured out how to make money first and foremost, and why entrepreneurs should fail quickly if they don’t succeed in order to rise again.