A smile and a handshake, those kind of things are what businesses are built on!

A smile and a handshake, those kind of things are what businesses are built on!

How Can I Incorporate Search Engine Optimization Into My Content or as Part of My Business Planning Process?

Search engine optimization (SEO) is a lot like Bigfoot. Everyone wants to find it, but nobody can tell you exactly where it is. And just as there’s a lot of myths about the Sasquatch, there are also many common myths on how to optimize one’s SEO ranking.

It seems that just like everything else in life, building up your SEO takes smart planning, a daily commitment to sticking to it and patience.

Many people seem to be looking for that magic process as if there’s a straightforward and uniform answer that everyone can apply to any site which would allow them to get on Google’s first search page. As a company that writes business plans, we’ve done our fair share of research. The truth is there is no one method that will work for all websites. What there is are general SEO basics and guidelines that you should study, then design a unique SEO strategy that can work for you.

One of the best things you can do is stick to your topic and fill your site with keywords. You can make big progress if you can consistently have highly valuable content, do the legwork to build relationships, and join the type of online networks that can guarantee linkbacks. Most of the time, doing these things right will mean you need to hire a technical SEO consultant. There’s a crucial component to SEO that’s all about javascript, algorithms, site architecture, scripts, page caching, etc., so you will need to enlist a SEO web developer to work with you on your site.

You’ll hear a lot of folks telling you that it’s all about linkbacks. Linkbacks are important, but choose quality over quantity. Before you agree to link to others, check out their audience and site traffic first. Make sure to spend your time building the right kind of relationships with sites that serve the same type of customer as you do. It’s always good to reach out to online communities that offer free, unbiased guidance or review products that are in your industry. Many of these types of businesses and publications are just waiting for your input.

Remember, getting eyes on your content and drawing people to your web site is just one of the steps in the business planning process, so brushing up the SEO process is a smart idea for business owners of all experience levels. And if you need professional business writing help, we’re always here to lend a hand.