You would never intentionally hurt your own business. In fact, you work hard to nurture and grow your company. But sometimes, especially during the busy season, things can slip under the radar. Here are some unintentional things ways you could be hurting your business and your bottom line.
1. Poor customer service: As a business owner, it’s your job to encourage all employees to provide excellent customer service. When things are busy, it can be easy to get in a hurry and forget to pay each customer or client the right amount — and kind — of attention. Poor customer service can truly hurt your business. Prepare yourself and your employees to always maintain a high level of customer service practices.
2. Unattended social media: Social media is a great way to reach customers, but these accounts need to be maintained and updated. An unattended social media account can bore customers. You could also miss out if a potential customer tries to reach you through this channel.
3. Understaffing: An understaffed company can become overwhelmed and frustrating for both employees and those they serve. Be sure to keep enough employees to meet the needs of your customers or clients. If you’re understaffed during a busy season, consider seasonal workers to help things run more smoothly.
4. Poor product knowledge: You and all of your employees need to get to know your products or services. Customers trust you to inform them about the details and can even become agitated if they don’t find answers to their questions. A knowledgeable staff is great for business.
5. Clutter: A smaller store can sometimes help customers see products better. However, a cluttered store may make some customers uncomfortable. Organize your items and get employees to help. This not only will help shoppers, but it can help you prevent shoplifting.