The Turn of a Key — A Keyword

importance of keywords in seo

What is The Turn of a Key? how does google know all the answers? importance of keywords in SEO, How do Google, Yahoo, or Bing, and other search engines come up with all the answers? If you’ve ever asked yourself this question, you are one of the thousands of small business owners trying to figure out the secret of SEO and use it to benefit your business. A way to consistently keep your company ranked at the top of search engine results.

Importance of Keywords in SEO:

Although there really isn’t a secret formula for placing your product at the top, there may be a not-so-secret, secret word. The word is “keyword”. Capture the attention of search engines by assigning keywords to every page of your website.

How to choose keywords for SEO:

Make sure to keep things simple, but also, be specific. Your keywords should represent, as precisely as possible, what you do, where you do it, and what you offer. For example, on their website, a local painter might use specific words like ” Atlanta painting,” “Home design painting” or “Exterior and interior painters.” Relevant keywords help other users find your site on search engines, so you must use keywords that are related to what you do.

The aforementioned painters would consider general keywords like “home and business,” “interior and exterior,” or “environmentally friendly. Download business plan sample

When incorporating keywords into your pages, you should try your best to be strategic. Put your keywords in page names, image names, page content, and headers. Use them throughout the page but especially toward the top so search engines pick up on them quicker. And be natural, try not to overuse your keywords. This will only tend to make your website harder to read for search engines and potential customers. Use your keywords where they fit naturally.

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Joseph Ferriolo

Director at Wise Business Plans®
Joseph Ferriolo is the Director of Wise Business Plans. He has overseen over 15,000 written business plans during his tenure, raising over $1BN in funding and providing 30K+ consulting hours for startup companies.

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