Entrepreneurship can sound extremely fascinating to young aspirants. Motivational speeches over the internet, success magazines, historical accounts, and our general surroundings are all full of examples of people who turned around their destiny with just an idea. However, behind all that glitter, everything is not always gold. Successful entrepreneurs do not get there overnight. For
If you want your business to be one of the 20% that survives to year two, you need to carry out a marketing strategy that finds, engages, converts and retains your intended audience. It’s never been easy to be a small business. It’s difficult to get financing, form the right team and promote your product
A side business, or side hustle, is a business you run in addition to your regular full-time job. You can earn some extra income from a side business, and it might even replace your main job one day. With the money you’ve made, you can pay off debt, invest, or treat yourself. Aside from the
