Firms in this industry are independent representatives that sell media time or space for media owners. They are generally the agents between media owners and national advertisers. Media reps are contracted by media companies to promote the benefits of buying advertising time on their clients’ media. Firms operate by selling “spot” advertising outside of a client’s, generating revenues from commissions on sales of advertising space and generally handle all invoicing.
Get started on your media, film, & broadcasting business plan today!