It doesn’t matter if you are looking for financial investors, business partners or an advisory panel, someday, you will need a “pitch deck”. The beauty of the creating a business pitch deck process is that it forces you to create a story for your business that is so compelling the audience wants to be a part of your success. Many entrepreneurs have given some thought to their story, some have even refined it a little. Maybe now is the time for you to give your company’s pitch a little more thought and develop a short concise story that covers all the bases. Here’s how to write a good business pitch.
Start with the consumer’s problems and your solutions. At the center of every business is a problem to be solved or a pain to be alleviated, for a specific target market. State that clearly and then how you take that pain away or solve their problems. What makes you different than the competition?
Introduce your team and explain how each one is an important part of your organization. At the end of the day, investors want to believe in you, and the other key players on your team. Give a real picture of your background and skills. And don’t forget to share your “why” or the passion you have for this business. Your audience knows that this passion is what keeps the team driving forward. And be your real self during the presentation – not too scripted, formal or sales-y.
Next, add the part about how will you make money. What is your business model? Who has money and how will they pay you? Are there enough paying customers to indicate a successful long-term business?
If you are pitching to investors, be clear and tell them exactly how much investment you need. For partners, let them know their roles, risks and especially their rewards. Establish a timeline and projected future steps. Clearly define this presentation goal.
Design your pitch to be no more than 20 minutes. As with all presentations, no one is ever criticized for taking less time than allowed. If you cannot get the important points across in that amount of time, keep condensing the pitch. Save technology and financial details for the questions that will be asked if anyone is interested. Any questions asked are your chance to really zero in, and address the concerns of your audience. Your goal should be to deliver as much key information about your company as possible to your prospect and pique their interest enough for them to ask questions or want to meet with you again.