Even as the U.S. economy makes its slow-but-steady recovery from the recent recession, consumers are shaking off some of their previous cautions and refusing to skimp any longer on luxuries; however, they are making more frugal choices and finding ways to get that luxury for less. Wise Business Plans is offering its support to linen rental companies in 2014 as they help people across the country host upscale events without breaking the bank.
"People want to celebrate again; they want to stop worrying all the time about the state of the economic landscape," said Joseph Ferriolo, director of Wise, which helps companies across the globe with start-up and expansion planning. "But we've learned the value of being careful with our budgets the hard way, as a nation."
Because of this, he said, companies that offer luxury textiles, like linens, and other high-end goods for rent at more affordable prices are in an enviable position to succeed.
"We don't want to skimp when it counts, at weddings, corporate events or our biggest family celebrations and gatherings, but the days of buying 25 fine linen table cloths, only to pack them away forever in the closet after the wedding, are over," he said. "It's a win-win situation, for the company and the consumer, when luxury becomes both affordable and accessible to many."
The MBA-educated business plan writers at Wise have experience in a vast array of industries, he said, and are well-versed in the needs of companies that must sustain a quality inventory of well-made items to succeed.
"We can help you put together all the pieces of the puzzle, from marketing to financial planning," he said. "Because while luxury is a wonderful thing, planning is not one of those luxuries; in business, it's an absolute necessity."