For a little while, some experts speculated that the elegant, leisurely enjoyment and convenience of catalog shopping wouldn’t survive in the Internet age. But, whether as part of an electronic shopping endeavor or the luxury of a print catalog, mail-order houses are actually thriving, and one global business planning company is working to keep it that way.
Included in a Forbes.com report on the “10 Best Industries For Starting A Business In 2021,” the electronic shopping and mail order houses industry has also made it onto the carefully selected list of those being approached as part of Wise Business Plans 2021 Core Industries Initiative.
Focus on undervalued industries
Focusing on sometimes undervalued industries — or those we take for granted — the Initiative brings together deep market research into these industries by the MBA-educated writers at Wise and the company’s efficient, step-by-step planning process.
“We all know online mail-order houses businesses are growing in leaps and bounds right now,” said Joseph Ferriolo, Director of Wise, which works with companies of all sizes across the globe. “It’s an industry that has brought us what we want, when we want it, right to our doorsteps for decades, and it’s only going to get bigger and better from here.”
Mail Order Houses and Electronic Shopping
Ferriolo said the writers and designers at Wise have a vast knowledge of the catalog and mail order houses, often from working at such companies themselves.
“While all of our writers are MBA-educated, many employees also have copywriting experience in a variety of industries,” said Ferriolo. “We share an understanding of the marketing process with these companies, and a real sense of solidarity that we hope will benefit them as they look to find even greater success or start a new endeavor in 2021.