As temperatures heat up, so does the demand for cooling snacks and beverages, and IBISWorld reports that frozen yogurt remains a hot commodity in 2014. But one well-respected business support company says only good planning can help business owners maintain their sweet success in an increasingly crowded market, and that company — Wise Business Plans — is stepping up to help with frozen yogurt business plans.

“Trends in frozen yogurt toward a more natural product match the growing health awareness of the American consumer,” said Joseph Ferriolo, director of Wise, which helps business owners of all sizes in every kind of industry plan for success. “The recovering economy is bringing luxury and indulgence back to the table, but consumers want to enjoy themselves without guilt. Today’s frozen yogurt stores are providing an opportunity for that, and the proof is in the industry’s success.”

According to CNBC (, private equity companies have also realized the value and staying power of the frozen treat’s appeal, and stepped up to offer funding through the industry.

But with increased funding and visible success comes fierce competition, said Ferriolo.

“Choosing an industry that’s popular and growing is a double-edged sword,” he said. “You always want to maximize your changes for success; in a crowded, up-and-coming marketplace, that means truly standing out, and standing out takes planning.”

Even with a stellar new concept and strong branding, new business owners must get the word out to customers about how they differ from the myriad other offerings on the menu.

Wise can help with that, and with branding and exploring a new concept, too, he said.

“We specialize in helping business owners showcase how their businesses are one of a kind,” he said. “But we also help them develop staying power. With Wise, your business is never just the flavor of the month.”

Wise Business Plans(, staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.