Millions of immigrant make their way into the United States every year, coming from countries both similar and vastly different than the one to which they've relocated. Few things can ease the sting of homesickness as quickly as the taste of a familiar food; in a renewed commitment to helping the country's newest citizens thrive, Wise Business Plans is proud to say it will provide even stronger support to ethnic food stores in 2014.
"The flavors of home can take you back to your childhood faster than anything else," said Joseph Ferriolo, director of Wise, which creates custom-crafted business plans for companies from around the world. "But one of the hardest parts of living in a new country can be finding the right ingredients for the dishes you know and love."
Grocery stores that sell international foods, whether from just one region or a variety of other countries, are a growing industry in the U.S., he said.
"People want to find the food their familiar with, and they're willing to travel a little bit farther or pay slightly more to get that taste they remember. Because of this, the market for these kinds of food stores is booming."
But it's not just immigrants from a particular country shopping at these stores, he said.
"There's a growing focus on experiencing more 'exotic' flavors and teaching our children more about other cultures here in the United States," Ferriolo said. "Because of this, stores that offer a broad range of food choices from across the globe are doing a brisk business among customers of all backgrounds.
The owners of these businesses, often immigrants themselves, must plan carefully to secure funding and establish a strong base for success, he said.
"It's hard enough moving to a new country, but moving somewhere new and starting a business can be overwhelming. That's why Wise is so proud to say we are renewing and strengthening our focus on helping immigrant businesses like these in 2014."
Wise Business Plans (wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.