The phrase "food truck" conjures an image of spontaneity and impulse, layered with the scents and flavors of unexpected delicacies, but these trucks are becoming big business — in some instances, they are the sole means of support for a business owner willing to take on the non-traditional. Wise Business Plans, a worldwide leader in the business planning industry, is proud to serve these entrepreneurs with new, custom business plans in 2014.
"We work hard to stay up-to-date with trends and shifts in the climates of countless industries," said Joseph Ferriolo, director of Wise. "One of the trends that we've noticed is actually becoming a well-established part of the U.S. cultural landscape is the idea of food that comes to people where they work and play. We're excited to tailor research and marketing strategies toward this niche in the industry, and we're set to create fully customized plans that are as vibrant and satisfying as the foods these clients serve."
Ferriolo said Wise has long been a friend to non-traditional businesses, as well as larger, more mainstream clients. Smaller, craft-based businesses sometimes face hardship when planning a business because of the same artistic nature that makes them work as a concept, he said.
"Creative people sometimes feel pressure to let everything develop organically and without rules or anything seen as a restriction," he said. "There's almost a stigma attached to structure and planning in some creative communities. But the fact is that every business — every single one — requires planning to succeed. And good planning works with the needs of the company and its owner; we never try to stifle creativity or encourage anyone to change who they are or what they want for their business."
Ferriolo said the best business planning can be likened to a menu for potential investors.
"You have to show them what's on offer and how what you provide can nourish their success. But the ingredients, and the flavor of the business — that's all you."
Wise Business Plans(wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.