Conducting Market Research

Wise Business Plans, an industry leader in creating individualized, custom-designed business plans, is known for its commitment to the inclusion of up-to-the-moment research in its products. But the company is going a step further in 2021, evaluating all of its informational resources and considering additions or updates in every market knowledge base.

Conducting Market Research:

“We’ve never stepped back from the leading edge when it comes to market research sources,” said Joseph Ferriolo, director of Wise. “But we never want to get complacent. In light of that, we’re reviewing the depth, breadth, and quality of our market knowledge and resources in 2021.”

What is market breadth and depth?

In finance, a market depth that refers to quantity to be sold vs unit price is the order size that triggers a change in market price by a given amount. On the other hand, negative market breadth signifies a decline in price levels witnessed by more companies in comparison to companies that witness a price rise.

Wise works with multiple, highly respected companies to acquire industry statistics and other information, then utilizes that same information in the service of its business clients. That basic process won’t change, Ferriolo said. It will just be enhanced.

The success story of wise:

We’ve written business plans for companies in more than 400 industries,” he said. “That’s a lot to keep up with within today’s swiftly moving business climate. Sometimes you have to take time to review and improve, even on something that’s already stellar. We’re committed to always featuring the most up-to-date research available, and we’ll put in the hours and do the work to make that happen, for our clients.

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