Few television trends have stood the test of time as well as the cooking show; from humble beginnings as step-by-step learning programs to today's high-gloss productions, these shows are more popular than ever. But breaking into the entertainment cooking market can be incredibly difficult, which is why Wise Business Plans is proud to say it's showing new support to aspiring cooking stars with custom plans for entertainers in 2014.
"We enjoy supporting the innovative and the ambitious, and to succeed as an entertainer, you really have to be both," said Joseph Ferriolo, director of Wise, which creates custom-crafted business plans for sole proprietors, as well as new and expanding businesses of all sizes. "Many people love to cook and even find themselves sharing recipes and techniques with friends, but to really sustain a cooking show, you have to have a little something more."
People often forget that being an entertainer is really a business concept, he said.
"Coming up with a concept for a show takes as much planning as any other kind of business," Ferriolo said. "You have to know your market and understand your demographic. You need a marketing strategy and a solid roadmap to success."
Luckily, he said, the experts at Wise have experience with helping businesses of all sizes and kinds create a strong foundation for growing and thriving.
"Any kind of show is really a small economic ecosystem, with employees like any other company," Ferriolo said. "Someone has to manage things; someone has to have an understanding of the financial considerations. Starting a cooking show doesn't have to be a huge, uncalculated risk. We are committed to helping entertainers have as much of a chance to succeed as any other small business."
Wise Business Plans (wisebusinessplans.com), staffed with professional MBA writers, researchers and financial experts, is a trusted partner for businesses across a broad spectrum of products and services. Our mission is to empower our clients to make the best possible business decisions, boost company performance and facilitate their funding success by laying the groundwork for strong businesses that excite, inspire and retain talented and exceptional employees.