10 slides to include in your pitch to make your template successful

The Pitch Presentation template should be kept in a way so that you can pitch your entire idea and business plan in less than 20 minutes. Investors constantly get pitched, so it is important to quickly catch their attention and engage them by keeping it simple. Here are a few slides to include in your pitch deck template to make your template as successful as possible:

10 Slides To Include In Your Pitch Deck Templatepitch deck template

1. Vision and Value Proposition

This is a short and simple, quick one-sentence overview of your business and the value that you provide to your customers. 

2. The Problem

Use this slide to talk about the problem you are solving and who has the problem. You can talk about the current solutions in the market. The more you can make the problem as real as possible; the more your investors will understand your business and goals.

3. Target Market and Opportunity

This slide expands on who your ideal customer is and how many of them there are. What is the total market size, and how do you position your company in the market? Investors will want to know how much people or businesses currently spend in the market to get a sense of the total market size. This is where you tell the story about the scope and scale of the problem you are solving.

4. The Solution

Finally, you get to dive into describing your product or service. Describe how customers use your product and how it addresses the problems that you outlined. Most entrepreneurs are very focused on their product when they need to be focused on their customers and the problems those customers face. Try and keep your pitch deck template focused on this format, and you will tell a better story.

5. The Business Model

Now that you have described your product or service, you need to talk about how it makes money. What do you charge, and who pays the bills? 

6. Marketing and Sales Strategy

How are you planning on getting customers’ attention, and what will your sales process look like? Use this slide to outline your marketing and sales plan. If your marketing and sales process is different from your competitors, it is important to highlight that.

7. Management

Why are you and your team the right people to build and grow this company? What experience do you have that others do not? Highlight the key team members, their successes at other companies, and the key expertise that they bring to the table.

8. Financials

Investors will expect to see your financials: sales forecast, income statement, and cash flow forecast for at least five years. But, for your pitch deck, you should not have in-depth spreadsheets that will be difficult to read and consume in a presentation format. Limit yourself to charts that show sales, total customers, total expenses, and profits.

9. Competition

Every business has competition in one form or another. Even if you are opening an entirely new market, your potential customers are using alternative solutions to solve their problems today. The key here is explaining how you are different from the other players on the market and why customers will choose you instead of one of the other players on the market.

10. Investment and Use of Funds

Finally, it is time to ask for the money. That is why you are doing this pitch deck? More importantly, you need to explain why you need the amount of money you are asking for and how you plan on using the money. Investors will want to know how their money is being used and how it will help you achieve the goals you are setting out for your business. Learn more about how to create and deliver a successful pitch deck in the resources of the wise business plan.
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Joseph Ferriolo

Director at Wise Business Plans®
Joseph Ferriolo is the Director of Wise Business Plans. He has overseen over 15,000 written business plans during his tenure, raising over $1BN in funding and providing 30K+ consulting hours for startup companies.

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