Written by a former news manager at a major metropolitan daily, this straight-forward, no-nonsense guide offers tips, tricks and an insider’s view of the press release to news process. Are “You’ll Never Guess…” headlines a good idea in a news release? Where do you place your news “hook” for maximum impact? What kind of sales language will editors allow through? Do quotes really matter that much? Learn the secrets to news-style writing with this handy resource