Some seasonal businesses are actually run year-round with a high demand time period, and others are only open during their specific season. The type of seasonal business you run will determine whether or not it can be sustained all year. This decision should be made in the planning stages, because running a seasonal business is somewhat of a balancing act, and you don’t want to throw that balance off.
Regardless of the kind of seasonal setup you haw, you’ll need to prepare your business well in advance of your specific season. The majority of your profit is made during this time, and it’s vital to be prepared. Get all of your inventory ready to sell and hire extra help if needed. Be sure your staff is well-trained in advance, not on the fly. Start marking early so your customers will be ready as well.
If you plan to keep your business open year-round you will need to keep a careful eye on all expenditures. You may also want to consider developing an alternate income to keep your business going during the off-season. If you close your doors the rest of the year, you will need to save money for next year’s inventory.
Tough your business may not be open all year, you do own it year round. Seasonal business goes from slow to slammed very quickly, and to be successful it’s important to stay on top of things even in the off months. Don’t let the season sneak up on you. Use the off-season to plan for your upcoming boom and to prepare your budget and other important business matters.