Holiday sales, post-holiday sales and the sale season last longer than the end of the day on Dec. 25. Many shoppers will be venturing back out to get some of the best deals of the year after the holidays are over. This could be great for your business! Once you’ve made it through the Christmas rush, stay prepared for more.
These after-holiday sales can help you get that last big boost in your year-end revenue or start the new year with a bang. Next year, consider passing out coupons during the holiday season to ensure that people know to come back for more savings.
Another advantage to post-holiday sales is moving inventory. This is the perfect time to sell your leftover Christmas, Thanksgiving and Halloween items. Customers will still be in the shopping spirit, and this will also make room for new inventory.
Take this opportunity to advertise or preview new or incoming items. While customers are shopping, pass out flyers or hang ads about what’s coming in the next few months. This gets people excited excited, encourages them to come back and sparks good word of mouth. Remember to keep your customer service at the highest quality to maintain your stellar reputation.