Medical imaging saves improves and prolongs lives. As the population worldwide ages and life expectancy grows, the medical imaging field will grow with it, thriving just as those it helps heal and lead quality lives long. But a healthy business also needs an "X-Ray" sometimes, as the business owner peers into the inner working of his practice and reviews what might need to be fixed, changed or cut out.
"Wise works hard to help our clients live out longer, more active lives supported by successful businesses," said Joseph Ferriolo, Director of Wise. "To do that, We want to help you keep your medical imaging company healthy, so it can continue to impact patients in a positive way for years to come.
Wise provides companies of all sizes across the world with completely customized business plans, but the company also offers a full menu of support and concierge services.
Ferriolo said the same kinds of concerns that other small businesses must face also affect medical practices.
"Being a great physician or imaging specialist doesn't automatically offer you experience in running your own business. Someone looking to start a new medical imaging practice must consider growth, funding, employment strategies and marketing, just like any other company," he said. "There are also regulations to consider uniquely related to medical imaging. We can help you navigate the complexities or starting a healthcare business."
Ferriolo also said medical practices must be extremely aware of the competition in the area and have a strong understanding of the needs of the market it will both support and be supported by.
"Healthcare is a huge, multi-market industry with a great deal of demand, but it has competition just like any other industry, and medical imaging is more and more appealing as a business concept as demand increases," Ferriolo said. "You know you can offer exceptional care and service to your clients, but you'll still need a medical imaging business plan to get the word out about what you can provide."