Key Ingredients
All of the key ingredients that should be written into an EB-5 business plan were spelled out in the Immigration Appeal’s Board case, Matter of Ho. That is, all of the factors that Matter of Ho says should be in your business plan are really things that any good business plan writer would include. According to the case, when you file an I-526 petition, an EB-5 investor must submit a comprehensive business plan which must include a description of the business, what the business produces or the services provided, and the objectives of the business. In addition, the plan should describe the manufacturing or production process, and the supply sources.
Market Analysis
A comprehensive market analysis that includes an assessment of competitors’ strengths and weaknesses. This has to be a detailed analysis that includes financial data and looks at the competitor’s product, service, and pricing structure. You must also describe your target market and who you expect to buy your product or service and why. In addition, you should also detail any business that you have already secured and describe executed contracts.
You must provide a comprehensive overview of the marketing strategy of your business, including pricing, advertising, and how you will provide your products or services. You should detail the exact forms of marketing (eg. Google Ads, Newspapers, etc.) as well as the strategy.
Business’s Organizational Structure
A detailed outline of the business’s organizational structure and personnel is also required by USCIS. You should detail both current and future hires along with pay, job description and benefits. Your plan must include a significant amount of financial data including sales, cost/expenses, balance sheet, cash flow, and income projections. You should also include all relevant assumptions.
Researching and developing a great business plan takes a certain amount of expertise and you should hire a qualified professional to develop your plan. This becomes even more important if you are seeking bank financing and/or applying for an immigration petition.