As we move further into 2019, the home decorating industry is booming along with the economy. Consumers who purchased homes in the last couple of years are now looking to spend their money on updated furnishing, new wall colors and luxurious kitchens and bathrooms.
At Wise, we’ve supported home decor business owners for years, helping them extend earnings potential with professionally prepared business plans and the kind of research that makes running a business less stress and more fun. But as the industry sees a boom, and Instagram and Pinterest bring new ideas to consumers faster than ever before, it can be overwhelming for interior design business owners who aren’t sure if they should update the way they do things or lower their risks by staying with the tried and true.
“From a consumer standpoint, it’s always awesome to get a professional’s opinion or assistance,” said Joseph Ferriolo, Director of Wise Business Plans. “We recognize that from our own clients: Smart, savvy business people, with amazing ideas, who still know how valuable it is to consult with an expert. When you’re staring at the walls of your new home, hoping for inspiration, an interior decorator’s help is invaluable. But when you are the interior designer, you still need advice and planning sometimes. That’s where we come in.”
Ferriolo said the experts at Wise have learned, over the years, that it’s best to tailor the product to the client as much as possible.
“If you have a client who is determined to be on the cutting edge, let them show you what that means for them,” he said. “Also, one our best tips is to keep your client involved every step of the way. We do that with our interior design business plans, and making sure our clients know they are in control of the message their plan sends out is so rewarding and makes the plan that much better.”
Wise also offers stand-alone market research and other products to help gauge what’s in and what’s likely to soon be out of fashion. Plus, all Wise Business Plans include a market analysis summary that will help interior decor business owners and entrepreneurs understand the design and furnishing trends of the community the client is serving.
“You want to showcase the client, to make them comfortable, through design. At Wise, we want to showcase you, and your business.”